Senior Manager, Retention & Lifecycle

ODDITY is a consumer technology company building and scaling digital-first brands that transform the traditionally offline beauty and wellness industries. Through its AI-driven online platform, the company serves approximately 68 million users, using data science to identify consumer needs and create targeted product solutions. ODDITY owns and operates IL MAKIAGE, SpoiledChild, and METHODIQ, offering a diverse portfolio of innovative brands. The company has business headquarters in New York City, an R&D center in Tel Aviv, and a biotechnology lab in Boston, providing a global, cross‑functional environment for innovation. Team members join a fast‑growing organization focused on technology, experimentation, and category disruption.

THE OPPORTUNITY

We're looking for a Senior Manager of Retention & Lifecycle Marketing to own the strategy, execution, and performance of our efforts to keep customers coming back across email, SMS, and beyond. This is a high‑ownership role for someone who can build a lifecycle roadmap and still get into the platform to execute it. You think in cohorts, build in automations, and care about the details that most people skip.

JOB DESCRIPTION

Own the full retention and lifecycle strategy across email and SMS from channel strategy and market prioritization down to send‑day execution Build, scale, and optimize lifecycle automations that move customers through acquisition, conversion, retention, and reactivation Own the campaign calendar end‑to‑end from briefing, segmentation, QA, deployment, to post‑send analysis Develop segmentation strategy including frequency governance, suppression logic, and re‑engagement programs Lead A/B testing roadmap across audiences, content, timing, and channel to drive decisions from results Partner with developers and the web team on technical execution when needed Provide creative direction on email and SMS where you have a point of view on what good looks like, what converts, and can brief and push creative effectively Build and present cohort‑level analyses to surface trends, diagnose performance shifts, and inform strategy (comfortable with YoY comparisons, cohort behavior, and more) Monitor deliverability health and proactively address issues before they become problems Collaborate cross‑functionally with product, CX, creative, and international market leads

BASIC QUALIFICATIONS

Deep, hands‑on Klaviyo expertise: Flows, campaigns, segmentation, dynamic content, deliverability; this is the core tool, and you need to own it fully Strong analytical skills: Excel (pivot tables, cohort models, YoY trend analysis), comfortable working with data tools like Alteryx or SQL to go deeper when needed Technically literate: You can read HTML, QA a template, troubleshoot a tracking issue, and have an efficient conversation with a developer Strategic and executional: You can write a lifecycle roadmap and then go build it Proven A/B testing discipline: Not just running tests but structuring them correctly and acting on results Creative direction ability: Specific, actionable feedback on design and copy, not vague notes Strong operator: You run a clean calendar, manage multiple priorities without dropping details, and own incidents when they happen Demonstrated fluency with AI tools: You've incorporated them into your workflow in practical ways (content drafting, analysis, automation, research, etc.) and can identify where they create real leverage vs. noise Clear, direct communicator with your team, with leadership, and cross‑functionally Fast‑paced environment native: You adapt quickly, make decisions with imperfect information, and don't wait to be told what the problem is

PREFFERED QUALIFICATIONS

Background in DTC, ideally in beauty, wellness, fashion, or consumer goods Working knowledge of email deliverability: domain health, IP reputation, inbox placement monitoring, and when to elevate Experience managing or mentoring a team, even informally

ADDITIONAL DETAILS

In‑office 4x week, SoHo, New York Competitive benefits: unlimited PTO, weekly family‑style lunch, 401(k) match, employer‑sponsored healthcare, paid disability leave, commuter benefits #J-18808-Ljbffr ODDITY