Content Marketing Lead, Bridge

Content Marketing Lead, Bridge

We're creating an entirely new payments platform, built with stablecoins, to simplify global money movement. Bridge enables faster, cheaper payments and borderless access to dollars via stablecoins. Through our APIs, businesses can send and receive funds across borders faster and cheaper vs. SWIFT and other fiat-only rails. Our virtual accounts enable international consumers and businesses to easily access, store, and spend US dollars. Our payouts infrastructure enables platforms to disburse USD to anyone globally. We believe many trillions of dollars will move and settle through stablecoin payment rails. Bridge is pulling this future forward.

We have a small team of people who have previously built financial infrastructure at some of the world's leading companies (Coinbase, Stripe, Square, Brex, Upstart, DoorDash, Airbnb), and each and every one of them chose Bridge because they fundamentally believe that stablecoins will be a critical piece of financial infrastructure that allows for the improvement of global money movement.

What You'll Do

We're looking for a strategic and creative leader to drive Bridge's content marketing and social media programs. As the Content Marketing Lead, you'll shape the stories that define Bridge, crafting compelling narratives that engage our audiences across fintech, crypto, and enterprise while leveraging various channels with a focus on social to communicate.

You'll own the full content and social lifecycle—from ideation and strategy through production, distribution, and measurement—to grow awareness, educate key audiences, and strengthen our brand presence across multiple platforms.

This is a highly cross-functional role that sits at the intersection of brand, marketing, and communications. You'll collaborate closely with teams across Bridge—including executives, GTM, product, and legal—to create high-value content and social programs that bring our mission to life.

Content strategy, creation, and distribution

• Lead Bridge's content strategy across owned and paid channels to drive awareness and demand generation. • Build and manage a comprehensive editorial and social calendar, ensuring timely and relevant content aligned with company goals. • Write, edit, and oversee production of thought leadership content (blogs, white papers, case studies, reports, videos, webinars, newsletters, etc.). • Develop a thought leadership and storytelling approach that differentiates Bridge from competitors and resonates across fintech and crypto audiences. • Collaborate with internal experts, executives, and external partners to create content that informs, inspires, and converts. • Identify and repurpose existing content for new audiences and formats. • Own Bridge's organic social media presence across X, LinkedIn, Instagram, Reddit, TikTok, and emerging channels. • Set and execute the social media strategy to grow reach, engagement, and community across core audience segments. • Develop creative social campaigns around product launches, company announcements, and thought leadership themes tied to your content strategy. • Create and maintain Bridge's brand voice across social platforms. • Partner with legal, comms, and marketing teams to align messaging and ensure compliance with regulatory frameworks. • Experiment with new social trends, platforms, and storytelling formats to maximize impact.

Analytics and optimization

• Leverage analytics tools to measure performance of both content and social campaigns. Translate insights into actionable improvements. • Track breaking news and industry trends to inform real-time content opportunities. • Report regularly on content and social performance metrics, learnings, and ROI.

Who You Are

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum Requirements

• 5+ years of experience in content marketing, social media management, or digital storytelling. • Strong ability to translate complex technical topics into accessible, engaging narratives. • Proven success in leading multi-channel content programs and building engaged social communities. • Excellent writing, editing, and storytelling skills across formats and audiences. • Strategic thinker with hands-on execution ability—comfortable operating from big picture to daily publishing. • Proficiency with analytics tools and social media management platforms. • Experience collaborating cross-functionally and managing agency or partner relationships.

Preferred Qualifications

• Experience in fintech, crypto, or another highly technical, regulated industry
• Deep curiosity about crypto, fintech, and the future of financial technology

This role is available either in an office or a remote location (35+ miles or 56+ km from a Stripe office).

Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This hits a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for individuals and their teams.

A remote location is defined as being 35 miles (56 kilometers) or more from one of our offices. While you would be welcome to come into the office for team/business meetings, on-sites, meet-ups, and events, our expectation is you would regularly work from home rather than a Stripe office. Stripe does not cover the cost of relocating to a remote location. We encourage you to apply for roles that match the location where you currently live or plan to live.

The annual US base salary range for this role is $157,800 - $236,800. For sales roles, the range provided is the role's On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate's experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.

Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits; and wellness stipends.

Office locations

New York, or San Francisco Bridge HQ

Remote locations

Remote in United States