Content Strategist
JConnect Infotech
Content Strategy LeadershipDevelop and implement comprehensive content strategies for web, social, and digital campaigns. Ensure content aligns with brand voice, tone, and overall marketing objectives.Cross-Functional CollaborationPartner with product marketing, UX, design, and authoring teams to create cohesive experiences.Optimization & PerformanceMonitor engagement metrics, analyze performance, and refine strategies based on data insights.InnovationExplore emerging trends, including Generative AI tools, to enhance personalization and efficiency.Governance & Best PracticesMaintain editorial calendars, enforce content standards, and lead knowledge-sharing initiatives.Content Strategy DevelopmentAbility to plan and execute content strategies aligned with business goals.SEO KnowledgeUnderstanding of keyword research, on-page optimization, and search trends.Content Management Systems (CMS)Proficiency in platforms like Adobe Experience Manager (AEM), WordPress, or similar.Analytics & Performance TrackingSkills in using tools like Google Analytics, Adobe Analytics to measure and optimize content effectiveness.Editorial & Writing ExpertiseStrong writing, editing, and storytelling skills for multiple formats (web, social, email).Audience Research & Persona DevelopmentAbility to tailor content for specific customer segments.Cross-Functional CollaborationWorking effectively with marketing, design, UX, and development teams.Project ManagementManaging timelines, editorial calendars, and multiple priorities.Adaptability & InnovationStaying current with trends, including AI-driven content tools and emerging digital platforms.
Vacancy posted 3 days ago
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