Digital Marketing Strategist

Sr Digital Marketing Strategist Full Time Minneapolis, MN, US 21 days ago Requisition ID: 1034 Salary Range: $80,000.00 To $100,000.00 Annually Company Description August Ash, Inc. exists to drive growth and innovation in every partnership by building and supporting complex website and digital marketing strategies. Guided by our core values of Care, Grow Grit, Good Nature, and Clarity, we guarantee honest answers to tough questions. Summary August Ash is seeking a Senior Digital Marketing Strategist to lead multi-channel growth programs for a portfolio of B2B, e‑commerce, and service‑area clients. You’ll own strategy from discovery through performance optimization, mentor strategists, and partner cross‑functionally with SEO, Paid Media, Design/UX, Development, and Project Management to deliver measurable revenue impact. This role blends hands‑on expertise with advisory leadership: you’ll set the plan, get into the details, and communicate results clearly. What You’ll Do Serve as strategic lead for client accounts; run discovery, align business goals to channel strategy, and translate roadmaps into clear quarterly plans and budgets. Build and lead programs across defined core service offerings. Present strategy, performance, and next‑best actions to executive and practitioner stakeholders; convert insights into prioritized backlogs. SEO: drive technical/site architecture improvements, content strategy, internal linking, schema, and E‑E‑A‑T; collaborate tightly with dev on tickets and QA. Paid Media: plan and manage budgets across Google/Microsoft Ads and LinkedIn (and Meta when relevant); build measurement frameworks; enforce naming conventions and QA. CRO/UX: define hypotheses, implement A/B tests, reduce friction, and improve conversion rates for lead gen and e‑commerce (including checkout performance). Email/Automation: design nurture flows, re‑engagement sequences, and lifecycle programs (HubSpot preferred). Analytics: own KPI frameworks, dashboards, and attribution views (GA4, GTM, Looker Studio). Ensure compliant tracking (Consent Mode v2, privacy basics). Performance Management Create benchmarking and forecasting models; set targets for traffic quality, cost per acquisition, pipeline/revenue contribution, and ROAS. Run ongoing experimentation and "tighten the loop" on insights to actions: weekly optimizations, monthly analysis, quarterly strategy resets. Partner with Project Management to maintain scope, cadence, and quality; document assumptions and risks early. Write SOW inputs (goals, deliverables, hours) and collaborate with Sales on renewals and expansions. Contribute to internal core processes, QA checklists, and center‑of‑excellence standards. Identify opportunities to standardize, template, and improve digital marketing process to increase team scalability and consistency. Qualifications 5–7+ years in digital marketing with agency experience leading multi‑channel programs. Proven results across SEO, Paid Search/Social, CRO/UX, Email/Automation, and Analytics. Hands‑on with GA4, GTM, Looker Studio, and common SEO and paid tools; comfort with data layers and events. Demonstrated ownership of media budgets and complex e‑commerce or B2B lead‑gen funnels. Strong communicator—able to simplify complex data, prioritize, and influence decisions. Experience collaborating with Designers and Developers; confident writing clear requirements and QA steps. Nice to have: BigCommerce/Shopify exposure; Microsoft Ads; LinkedIn ABM; EOS experience. This position is a full time salary position with benefits available including health, dental, LTD, Life, 401k, and paid vacation. This is a hybrid position, not a fully remote role, and employees are required to comply with the company’s current telecommuting policy. The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. #J-18808-Ljbffr