GTM Systems Specialist - Salesforce

Join the team redefining how the world experiences design. Hello, hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte! Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point. Where and how you can work Our flagship office is in Sydney, Australia, but we've made our way from down under, to a campus in Austin, Texas which is now home to our US operations. You have choice in where and how you work, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals. What you’d be doing in this role As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve. At the moment, this role is focused on: Owning end-to-end lead management across Canva's GTM lifecycle — prospect generation, enrichment, scoring, routing, and assignment — in Salesforce and integrated systems Architecting scalable lead routing, prioritization, and attribution frameworks that support global growth Evaluating and implementing AI capabilities across the lead ecosystem, including intent signal processing, data enrichment, and seller workflow automation Serving as the Salesforce SME for lead and campaign management — designing and maintaining scalable solutions across Leads, Contacts, Accounts, Campaigns, and Opportunities Ensuring data quality, governance, and system integrity across the full GTM stack Partnering with Sales, Marketing, and Ops as a trusted technical advisor — driving alignment, unblocking workflows, and leading enablement on new capabilities Continuously identifying opportunities to reduce manual processes, improve conversion, and accelerate seller productivity You’re probably a match if We’re looking for someone who sees systems as interconnected ecosystems. You’re motivated by building solutions that scale, work the first time, and make other people’s jobs easier. You’re comfortable operating with autonomy, and you take pride in owning delivery from concept through production and stakeholder readiness. You’re an expert in Salesforce administration and best practices (5 years minimum) You have experience implementing AI solutions in GTM & Marketing Ops environments. You partner with business stakeholders to identify high-value AI use cases and measure outcomes. You have hands on experience in configuring lead routing & automation processes using platforms like LeanData (or similar data orchestration platform). You have experience leading cross-functional projects and designing solutions that account for cross-system dependencies. You have experience working with APIs, integrations, and workflow automation platforms. You have strong SQL and data analysis skills. You have Salesforce certifications (at least one of the following): Salesforce Business Analyst, Advanced Admin or Marketing automation platform. About the team You’ll be part of the GTM Technology Systems team within the Sales & Success Supergroup, where we empower our global go-to-market teams to succeed with reliable systems, insights, and support. We’re passionate about building infrastructure that unlocks Canva’s growth and user love at scale. What's in it for you? Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work. Here's a taste of what's on offer: Equity packages - we want our success to be yours too Health benefits plans to support you and your wellbeing 401(k) retirement plan with company contribution Inclusive parental leave policy that supports all parents & carers An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally Other stuff to know We make hiring decisions based on your experience, skills, merit and business needs, in compliance with applicable local laws. We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you! When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process. Please note that interviews are conducted virtually. #J-18808-Ljbffr Canva