Senior Manager, Omnichannel Strategy-Oncology

The Senior Manager, Omnichannel Strategy Serves as the digital strategy lead for Genmab’s first US-based launch in HNSCC. This critical role reports to the Associate Director of Omnichannel Strategy and works within the US Marketing & Sales Team as well as key cross‑functional teams across Genmab. The role is based in our Princeton, NJ office. Work arrangement This role offers flexibility to work away from the office for 20%–40% of a typical schedule. Employees may use this work schedule in increments of single days or multiple consecutive days, provided it does not exceed 40% within a 60‑day period, and is approved by the hiring manager. Key Responsibilities Serve as the digital SME & business partner to the US Marketing & Sales Team and supporting Genmab cross‑functional teams Seamlessly integrate omnichannel strategies into the overall product brand plan, including supporting complex launch environments across multiple simultaneous brands and/or indications Shape tactical plans, pull through prioritized tactics and become immersed in the overall brand vision & strategy set by Genmab leadership, including development and execution of multi‑indication launch plans Lead with data; ensure data is a priority, that it is captured, and measurement strategies are designed at the onset Ensure perspectives from key stakeholders (Ops, Privacy, Data Science, Regulatory, IT) are accounted early and often, particularly in dynamic launch environments with evolving regulatory considerations (e.g., accelerated approval timelines) Drive omnichannel strategy and execution across concurrent launch timelines, ensuring alignment, prioritization, and resource optimization across brands and indications Spearhead novel & innovative ways of working in the spirit of delivering the ideal customer experience Stay abreast of industry trends and promotional opportunities and promote best practices across Genmab Define Key Performance Indicators and report up through US Marketing & Sales Team Manage project timelines, budgets and all key deliverables aligned to launch readiness, including coordination across overlapping launch milestones and compressed timelines Qualifications A minimum of a bachelor’s degree is required. Advanced degree preferred A minimum of 7+ years of professional relevant experience required (Pharma/Biotech) Oncology marketing and/or relevant therapeutic areas experience preferred Deep digital & omnichannel execution experience across core channels required Demonstrated experience operating in complex launch environments, including managing multiple concurrent brand or indication launches, developing multi‑indication launch strategies, and supporting products under accelerated approval timelines Thorough understanding of the cross‑functional interdependencies needed to successfully execute complex omnichannel efforts Demonstrated knowledge of marketing operations, data operations and data privacy Experience with leading marketing technologies in support of web/mobile/app experience, automation, performance & insight generation and compliance Proven ability to work cross‑functionally and on multiple projects simultaneously Resourceful, decisive and proactive approach to managing multiple priorities in a fast‑growing organization Startup, emerging pharma, or new team experience preferred Salary Proposed salary band for US‑based candidates: $143,840.00 – $215,760.00. Benefits 401(k) Plan: 100% match on the first 6% of contributions Health Benefits: Two medical plan options (including HDHP with HSA), dental, and vision insurance Voluntary Plans: Critical illness, accident, and hospital indemnity insurance Time Off: Paid vacation, sick leave, holidays, and 12 weeks of discretionary paid parental leave Support Resources: Access to child and adult backup care, family support programs, financial wellness tools, and emotional well‑being support Additional Perks: Commuter benefits, tuition reimbursement, and a Lifestyle Spending Account for wellness and personal expenses About You You are genuinely passionate about our purpose You bring precision and excellence to all that you do You believe in our rooted‑in‑science approach to problem‑solving You are a generous collaborator who can work in teams with a broad spectrum of backgrounds You take pride in enabling the best work of others on the team You can grapple with the unknown and be innovative You have experience working in a fast‑growing, dynamic company (or a strong desire to) You work hard and are not afraid to have a little fun while you do so Locations Genmab maximizes the efficiency of an agile working environment, when possible, for the betterment of employee work‑life balance. Our offices are crafted as open, community‑based spaces that work to connect employees while being immersed in our powerful laboratories. Whether you’re in one of our office spaces or working remotely, we thrive on connecting with each other to innovate. Privacy Notice Genmab is committed to protecting your personal data and privacy. Please see our privacy policy for handling your data in connection with your application on our website. #J-18808-Ljbffr