B2B Brand Strategist, Agency-Side

B2B Brand Strategist, Agency-Side | Charlotte, NC | Hybrid Crafted team members follow a common hybrid schedule, with in-office collaboration Tuesday through Thursday and remote work on Monday and Friday. Crafted is seeking a B2B Brand Strategist, Agency-Side to help clients uncover insights, define positioning, develop messaging, and solve business challenges through strategic thinking. This is a client-facing role within our Strategy team. You'll lead discovery efforts, conduct stakeholder interviews, synthesize research and market intelligence, facilitate strategic discussions, and develop positioning and messaging recommendations that guide marketing, creative, and business decisions. We're looking for a strategist who is naturally curious, comfortable navigating ambiguity, and skilled at translating complex information into clear strategic direction. The ideal candidate can balance analytical thinking with strong facilitation and communication skills while partnering effectively with clients and internal teams. Responsibilities Lead discovery and research efforts for client engagements Conduct stakeholder interviews and gather customer, market, and competitive insights Facilitate workshops, working sessions, and strategic discussions Develop brand positioning, messaging frameworks, audience insights, and strategic recommendations Present findings and recommendations to client stakeholders Partner closely with creative, content, and account teams to ensure strategic alignment throughout execution Help clients navigate brand, market, and business challenges through structured strategic thinking Qualifications 3+ years in agency-side brand strategy or brand consulting Proven ability to lead strategic initiatives for external clients Strong foundation in positioning, messaging, audience insights, and brand development Hands‑on background conducting discovery, stakeholder interviews, and strategic workshops Strong presentation, facilitation, and client communication skills Ability to synthesize research, business context, and stakeholder input into clear, actionable recommendations Familiarity with B2B organizations and complex buying journeys Comfortable partnering with creative, content, and account teams to guide strategy through execution Bachelor’s degree required Benefits Health, dental, and vision insurance 401(k) with company match Paid time off Profit sharing Hybrid work environment Professional development and growth opportunities #J-18808-Ljbffr Crafted Agency