Copywriter - Conversion & Growth

Copywriter - Conversion & Growth

Remote

As Cro Metrics continues to scale its integrated growth marketing services, the creative team is expanding to meet rising demand across paid media, CRO experimentation, website design, and lifecycle marketing. This role is part of a strategic hiring plan to bring on reliable, high-quality creative talent that strengthens our ability to deliver hypothesis-driven, conversion-focused copy across every client touchpoint.

This is a conversion copywriting role. You'll write the words that go inside paid ads, landing pages, experiments, and email campaigns, primarily for B2B and B2C clients. Every line you write has a hypothesis behind it and a test in front of it. You'll also build and manage brand-specific AI writing agents that scale our copy output while preserving voice integrity. You'll work closely with strategists, designers, and analysts to produce copy that moves metrics, not just reads well.

This is a long-term fractional contractor role. Most contractors stay on contract, as the relationship is designed to be sustainable at part-time hours, and which flex with client contract cycles. Conversion to full-time employment happens selectively when there's a clear business need and mutual interest. Either way, we're looking for someone we can build with long-term.

The Copywriter - Conversion & Growth is responsible for producing high-quality, hypothesis-driven copy across Cro Metrics' integrated service lines, with a primary focus on paid media and CRO. You'll write paid media ad copy, landing page copy, headline variants for A/B tests, product page rewrites, and email and SMS campaigns, always grounded in a strategic rationale and designed to be tested. You'll work mostly across B2B and B2C clients, adapting messaging to audiences that range from enterprise buyers to direct consumers.

This role is ideal for a copywriter who thinks in hypotheses, writes for conversion, and can shift between brand voices quickly and confidently, whether that's a paid social campaign, a B2B SaaS landing page, or a DTC promo. You'll be writing the copy that goes live inside experiments and campaigns, where every word has a measurable impact.

The first 5–10 business days of the engagement are a paid evaluation period. You'll do real client work at your full contract rate. At the end, we'll either continue the engagement, extend the evaluation for a few more days if we need more signal, or end the engagement. In all three cases, we'll tell you why and pay for all hours worked.

AI is a hard requirement, not a preference. This role requires active, demonstrated use of AI tools in your daily workflow — and goes further. You'll be expected to build and manage brand-specific AI writing agents that the team can use at scale. You'll be asked to show concrete AI-integrated workflows and agent-building experience during the interview process. Candidates who cannot demonstrate practical AI tool use and agent creation will not advance.

Compensation

This is a 1099 independent contractor position. The hourly rate for this role ranges from $60–$80, depending on qualifications, relevant experience, and the specific scope of work assigned. As an independent contractor, you will be responsible for your own tax withholdings, and this engagement does not include employee benefits (e.g., health insurance, paid time off, or retirement contributions).

Important Note: Cro Metrics is a U.S.-based remote company and is not able to hire in CA, AK, WA, OR, HI, NY, or NJ, or outside of the United States.