Global Director, Creative Development, Bacardi Hamilton, Bermuda Bermuda Hamilton, Bermuda , Be[...]

Hamilton, Bermuda, Miami, FL, New York, NY Contract type: Regular Employee Country: Bermuda, United States of America Job Type: Full time Responsibilities Lead and delivery of global communications strategy, plan, and marketing material Lead the development of the connections plan with the integrated agency teams Lead development and production on all brand advertising and campaigns Lead the development of all comms toolkits/assets, guidelines for the brand to be flawlessly executed across all channels Lead the development and execution of brand social and digital strategy, programming across multiple channels and agencies and working with markets and cross functions brand team to deliver quarterly social/digital content calendar in line with publishing best practices Establish brand and campaign KPI’s in collaboration with SIA team, delivering measurement reports on a quarterly basis and post campaigns in depth analysis Responsible for marketing budget, keeping finance tracker up and being accountable on all finance Responsible for all timelines and budgets whilst ensuring assets are delivered to a consistently high standard Embed new brand positioning, platform, and campaign across top BMC’s Work closely with Global Brand VP, Coms VP, Brand Director, and global Marketing Team to create global communication objectives/strategy and programming Assist in delivering key internal material needs and presentation for milestone planning sessions, board meetings, IAP, and distributor conferences Deliver annual agency scope of work in partnership with procurement lead and lead agency relationships and IAT Lead daily liaison with agency network to deliver marketing programs through influencers, content, and media cross channels Motivate and inspire agency partners; coordinate with EG+ on all assets management; collaborate with tech/social partners on connections planning and update markets on trends, insights and new functionalities Establish agency social community management process with daily sweep and coordinate with market on consumer marketing queries coming from social and commerce Build deep understanding of media channel/content restrictions by market and deliver specific Dark Market compliance markets; coordinate approvals with CSR, Legal, and Agency Review and ensure all content complies with alcohol rules and regulation; manage assets library and maintain up‑to‑date asset records Qualifications & Skills 15+ years of agency/brand management experience Proven track record of delivering strong creative, digital and media first campaign Highly creative, with expert knowledge of the category and ability to produce great work, spotting creative and innovation opportunities Global experience preferred Agency of record experience strongly preferred Experience leading culturally relevant/lifestyle brands and staying attuned to consumer trends and media landscape Experience delivering connections planning, and strong knowledge in media planning and buying Proven ability to lead, produce, and execute world‑class integrated communications strategies and campaigns Sharp knowledge of competitor activity and best‑in‑class work in and outside the category, sharing timely insights with the team Strong leadership and communication skills, with ability to inspire internal stakeholders and agency teams Benefits Compensation, Paid Time Off & Retirement Competitive Pay Package Competitive Holiday/Paid Time Off, plus additional days offered (i.e., volunteer day) Retirement/Pension Plan Medical, Critical Illness, and Life Insurance Employee Assistance Programs Best‑in‑class, family‑friendly, and inclusive leave policies Additional Benefits Flexible work arrangements (depending on role/office/site location) Access to E‑learning Platforms and Career Development programs Travel Discounts (i.e., hotel and car rental) And much more! Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity. #J-18808-Ljbffr Bacardi-Martini