Senior Manager, Customer Insights & at Best Minneapolis, Minnesota

Senior Manager, Customer Insights & Integration, Marketing & Creative Effectiveness

As the Senior Manager, Customer Insights & Integration, Marketing & Creative Effectiveness, you'll serve as a strategic leader and integrator of evidence, elevating the customer voice into decision-making and identifying opportunities to deliver long-term value and achieve business goals for the Marketing Organization. You'll own the end-to-end research agenda, conduct primary and secondary research, and integrate proprietary research with internal and external data sources to provide holistic, forward-looking perspectives on creative performance within the context of the competitive and macro landscape. You will lead research and develop insights to inform and optimize brand and marketing effectiveness, with a focus on creative and messaging impact. You'll also be a key support partner throughout the creative process - influencing creative development, assessing in-market performance, and translating learnings into clear strategic guidance that improves future messaging effectiveness. This work will be led in close partnership with, and for, the internal Creative team as well as Brand Planning and Media Strategy.

This role will shape and advance the capability by bringing forth best in class/emerging creative research techniques and ensuring measurement connects tools and insights across sources into cohesive, strategic narratives that unlock business impact (e.g. early learnings, ad performance vs norms/benchmarks and competitive messaging, etc).

This role is hybrid, which means you will work some days on site at the Best Buy location listed on this posting and some days virtually from home or another non-Best Buy location. The specific work arrangements vary by role and team, and the recruiter or hiring manager will provide additional details during the hiring process.

What you'll do:

• Operate as a trusted, indispensable partner to Marketing with a strong seat at the table-proactively shaping priorities, influencing decisions, and ensuring customer-led thinking is deeply embedded
• Define an annual set of learning priorities, linking to current marketing strategies, objectives, and KPIs
• Translate business questions into focused creative research; lead qual and quant studies - from objective and methodology design through synthesis - across audience research, early learnings, creative diagnostics, and in market measurement
• Integrate primary research alongside consumer and marketing trends, market signals, behavioral and operational data - further contextualizing creative performance
• Distill insights into compelling storytelling with clear'so what' and 'now what' implications, driving alignment, action, and measurable business impact
• Partner early in campaign development; embedding research and insights upstream to inform strategy, media, and creative briefs
• Lead recurring ad performance deep dives, evaluating effectiveness across metrics like attention, emotional response, motivation, and brand linkage to shape Creative team focuses
• Establish standards and norms for creative testing to benchmark performance against and guide teams on what great looks like
• Stay current on emerging research methods, KPIs, and creative measurement tools, including AI enabled approaches, bringing the best research approaches forward
• Actively contribute to and leverage the broader Customer Insights & Integration and Best Buy research community, sharing knowledge and tapping into collective expertise to elevate impact

Basic qualifications:

• 5+ years in insights roles within Marketing organization or on the Supplier or Agency side
• 3+ experience designing and conducting primary research across qualitative and quantitative methodologies - with an emphasis on Creative research techniques

Preferred qualifications:

• Strong Marketing acumen with a demonstrated ability to translate research and integrate findings from multiple data sources into business recommendations and strategy (identify the 'what','so what', and 'now what')
• Ability to identify, analyze and integrate data to generate insightful, research-backed recommendations
• Strategic leadership and ability to influence without authority
• Strong stakeholder and relationship management skills including effective communication
• Understanding of change management and change leadership
• Understanding of Human Centered Design (HCD) or design thinking
• Advanced power point and excel skills
• Experience leveraging AI to design, scale, and accelerate primary and secondary research, including survey design, qualitative analysis, and insight generation
• Experience working across teams and functions to integrate insights and drive alignment on business decisions

What's in it for you:

We're committed to helping our people thrive at work and at home. Best Buy offers a range of benefits to support your overall well-being and provide support as you need it, especially at key moments in your life.

Our benefits include:

• Competitive pay
• Great employee discount
• Financial savings and retirement resources
• Support for your physical and mental well-being

Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation, where you live, your full-time or part-time employment status, and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/non-exempt), and years of continued or bridged service.

Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans, including eligibility, please refer to our Incentive Programs Summary.

For more information about benefits, LOA and paid time off, please refer to our Benefits Guide.

About us:

As part of the Best Buy team, you'll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life - in our stores, online and in customers' homes.

Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We're committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™

Best Buy is an equal opportunity employer.