Director of Sales and Marketing

Job Description

Job Description

Vista Senior Living Management is a dedicated branch tailored specifically for senior communities. Specializing in Assisted Living, Memory Care, and Independent Living services, Vista ensures unparalleled personalized care and 24-hour assistance for our residents, assuring a consistent and exceptional experience. Our unwavering mission is to provide an outstanding care experience rooted in genuine compassion and humble dedication to our senior’s well-being.

Eden Vista Greendale is a well-established and trusted senior living community and a proud member of Vista Senior Living Management. With a refreshed leadership team and renewed energy, this is an exciting time to join the community as we continue to elevate our standards for senior care, customer service, and resident experience.

We believe in creating an environment that promotes physical, emotional, and social wellness. As we continue to grow, we are seeking a dedicated Director of Sales and Marketing to join our team and contribute to the health and happiness of our residents.

Position: Director of Sales and Marketing

Sales and Marketing Responsibilities:

• Complete daily rounds in designated hospitals
• Obtain new high acuity inquiries and assesses particular patients to evaluate care needs before admission and direct them to the appropriate center
• Evaluate inquiries, makes a decision and communicate information to the case manager and admissions coordinator, and facilitate the patient’s smooth transition into the center.
• Obtain accurate information from physicians, patients, and referral sources regarding the expected discharge plan and communicates this information to the interdisciplinary team
• Develop relationships with hospital social workers, physicians, hospital discharge planners and administrators, clergy, attorneys, civic/professional organizations, home health agencies, families, etc., to understand the need for program services and to communicate services offered which meet these needs

Campus Recruitment Responsibilities:

• Source and screen applicants for open positions within a region, ensuring that candidates meet the needs of the center for both qualifications and culture
• Build a strong candidate pipeline for current and future roles within the organization
• Serve as a recruiting ambassador for full-cycle recruitment, onboarding, and retention.
• Participate and strategize with retention committees to generate new ideas on ways to retain current employees
• Coordinate and cultivate relationships with trade schools, local businesses, technical schools, High schools, community colleges, vocational schools, etc
• Use various recruitment techniques, bringing new ideas to the table consistently to stay ahead of recruitment trends within the industry.
• Generate a diverse candidate population using various methods, including job boards, membership organizations, and personal networking
• Build and maintain solid relationships with contacts at target schools, programs, etc.
• Provide complete, accurate, and inspiring information to candidates about the Company and position, reinforcing the values and culture of assigned facilities.
• Proactively build an ongoing pipeline of qualified candidates for critical and repeat positions to meet future talent needs.
• Develop candidate talent pipelines through sourcing channels, recruitment campaigns, networking groups, social media, referrals, and advertising
• Assist with managing and growing our employment brand and recruiting presence across social media channels
• Attend local job fairs and state conferences representing Vista Senior Living Management

Requirements:

• Prior sales and marketing experience within the senior care industry, preferably in Skilled Nursing Facilities or Assisted Living communities
• Knowledge of area hospitals and other local healthcare organizations preferred but willing to train.
• Experience with physician and hospital staff relationship development
• Sales and marketing experience in generating referral sources
• Has established relationships with local social workers and discharge planners
• Excellent presentation and relationship-building skills
• Has excellent interpersonal skills and be able to carry a conversation
• Excel in time management and organization
• Be a creative thinker that wants to grow and succeed.
• Interview for skill and hire for culture