AD, Business Analytics and Insights

The Associate Director, Business Insights & Analytics will play a pivotal role in driving business performance through data-driven insights and strategic operational support. This position is responsible for delivering real-time, actionable analytics that enhance commercial effectiveness and support the execution of key business initiatives. Collaborating closely with cross-functional teams, the role will help shape commercial strategies, improve sales force productivity, and optimize targeting and resource allocation. Primary Responsibilities This is a hands‑on role requiring direct involvement in data analysis, reporting, and the development of actionable insights to support commercial brand strategy and execution. Build and maintain performance dashboards and reports by integrating internal KPIs and third‑party datasets to monitor business metrics, track progress against sales goals, and evaluate operational performance. Analyze market trends, physician and account‑level data, and promotional effectiveness to support segmentation, targeting, and brand strategy. Partner with Sales and business Leadership to establish territory alignments and customer targeting, applying analytical insights to enhance sales coverage and operational efficiency. Support field teams by responding to data and reporting needs, resolving inquiries, and delivering insights to enable daily execution. Collaborate with cross functional teams on the development of revenue forecasts models for respective brands. Generate business review reports using a combination of third‑party market data (e.g., prescriber, chargebacks, 867, 852 data) and internal performance metrics to guide executive decision‑making. Support primary/secondary market research activities, ensuring outputs are analyzed and translated into actionable findings. Support ad hoc analyses and strategic projects by extracting insights from diverse datasets, supporting both tactical execution and Brand planning. Conduct promotional response analysis and develop segment‑specific engagement strategies to improve brand adoption. Qualifications & Skills Bachelor’s degree in quantitative discipline such as Statistics, Mathematics, Economics, Business Analytics, or a related field. 4+ years of experience in commercial analytics, preferably within the pharmaceutical or life sciences industry. Strong proficiency in Excel Exceptional analytical capabilities, including the ability to manipulate large data sets and apply advanced analytical methodologies. Proven ability to translate complex data into strategic insights and clearly communicate findings to a range of stakeholders. Excellent project management and organizational skills; capable of handling multiple projects under tight deadlines. Strong interpersonal skills and a collaborative approach to working with cross‑functional teams and external vendors. Continuously build expertise in commercial analytics, forecasting, and market research by staying current with tools, data sources, and best practices. Experience with Power BI or similar visualization tools is a plus. Familiarity with pharmaceutical data sources including prescriber data, payer plans, chargebacks, and specialty distribution metrics is preferred. Knowledge of CRM Platforms such as Veeva Salesforce.com, preferably Veeva is preferred. #J-18808-Ljbffr Penfield Search Partners Ltd