Growth Marketing Manager

Role Description

We are seeking an Outbound Orchestration Lead to join our Product Marketing team and drive outbound pipeline acceleration, mid-funnel progression, and lead-to-opportunity conversion strategies. This role will serve as a critical bridge between product marketing and sales execution, ensuring that our go-to-market efforts translate into coordinated, data-driven engagement across outbound channels. The Outbound Orchestration Lead will own the design, sequencing, and continuous optimization of outbound outreach across campaigns, events, and prospecting motions. This is a highly cross-functional role working across Product Marketing, Sales, and Revenue Operations to improve outbound effectiveness, scalability, and predictable pipeline generation.

Key Responsibilities

• Campaign-to-Execution Translation:
  • Translate Product Marketing strategy and assets into structured outbound engagement plans.
  • Ensure alignment between campaign intent and sales execution.
• Cadence Strategy & Development:
  • Design outbound cadences to support campaign launches, event-driven outreach, and sales prospecting initiatives.
  • Define channel mix (email, call, LinkedIn, etc.), sequencing and timing, and personalization approach.
  • Maintain and evolve a library of standardized cadences and templates.
• Orchestration & Cross-Functional Coordination:
  • Coordinate across teams to ensure outbound efforts are aligned and executed effectively.
  • Partner with RevOps to ensure accurate list targeting, campaign setup, and system execution.
  • Partner with AE/SDR/BDR leadership to ensure outbound prospecting cadences are adopted and consistently yielding high performance.
• In-Flight Optimization:
  • Monitor outbound campaign performance in real time, including engagement rates, conversion rates, and pipeline generation.
  • Establish a closed-loop feedback mechanism and continuously refine messaging, cadence structure, and audience segmentation.
  • Scale high-performing approaches and discontinue underperforming efforts.
• Continuous Improvement & Automation Enablement:
  • Identify repeatable patterns and best practices across campaigns.
  • Drive standardization of messaging frameworks, cadence structures, and execution workflows.
  • Partner with RevOps to translate learnings into scalable automation.
• Success Metrics:
  • Conversion rates (Target → Lead → Opportunity).
  • Pipeline generated from outbound efforts.
  • Time to first engagement.
  • Improvement in campaign performance over time.
  • Adoption of standardized cadences across teams.

Qualifications

• Experience in Product Marketing, Demand Generation, or Sales/Revenue Operations.
• Proven experience writing high-converting cold outreach copy and designing multi-touch, multi-channel prospecting sequences.
• Strong understanding of outbound lead generation and campaign execution.
• Analytical mindset with ability to interpret performance data and drive optimization.
• Experience working cross-functionally with Marketing, Sales, and Operations teams.
• Experience with CRM and sales engagement platforms (e.g., Salesforce, HubSpot, Sales Engagement tools) - Preferred.
• Familiarity with multi-channel outbound strategies - Preferred.
• Experience building or optimizing outreach cadences - Preferred.

Benefits

• Generous PTO and 11 paid holidays, plus well-being and volunteer time off.
• Up to 16 weeks of fully paid parental leave and a baby stipend.
• Multiple medical plan options with mental health and wellness support offerings.
• 401(k) with company match and vesting after one year.
• $400 annual well-being stipend and tuition assistance up to $5,250.
• Recognition Rewards, Referral bonuses, exclusive discounts and more!