Director, Commercial Marketing

At Personalis, we are transforming the active management of cancer through breakthrough personalized testing. We aim to drive a new paradigm for cancer management, guiding care from biopsy through the life of the patient. Our highly sensitive assays combine tumor-and-normal profiling with proprietary algorithms to deliver advanced insights even as cancer evolves over time. Our products are designed to detect minimal residual disease (MRD) and recurrence at the earliest timepoints, enable selection of targeted therapies based on ultra‑comprehensive genomic profiling, and enhance biomarker strategy for drug development. Personalis is based in Fremont, California. Summary Personalis is building its position as a leader in precision oncology and is seeking a Director of Commercial Marketing to assume a key commercial leadership role. This team leader will own the strategic direction and tactical implementation of commercial marketing activities across the full portfolio, including tumor profiling and MRD. The Director will be responsible for a multitude of global marketing activities aimed at building awareness and driving demand across several customer segments, including brand planning, commercial market research, branding, lead generation, website management, creative development, asset development, campaign activation, and multi‑channel marketing. The leader will co‑own strategic marketing deliverables such as go‑to‑market strategy, customer segmentation, product positioning, and messaging in collaboration with key partners, and will oversee a high‑performing team of marketers. Responsibilities Establish a high‑impact and comprehensive brand/ marketing plan that competitively positions the company for commercial success Build global awareness and drive demand for the full portfolio of Personalis products across all customer segments and pipeline products Lead all product and portfolio brand planning, ATU/ brand surveys, commercial AdBoards, branding, promotional marketing campaigns, marketing asset and content development, lead generation, media dissemination, multi‑channel advertising and promotion, and marketing analytics Co‑own strategic marketing such as go‑to‑market strategy, customer segmentation, product positioning, and messaging in close partnership with Product Management Hire, develop, manage, and motivate a high‑performing team of marketers by building effective processes and a collaborative culture Lead corporate level marketing activities such as website and social media management Lead virtual and in‑person marketing events including speaker panels and programs, and webinars Cultivate a strong partnership with Clinical Sales, Product Management, Medical Affairs, and R&D to contribute to corporate goals and objectives Develop a strong understanding of customers across HCP segments, including providers, and patients, to create effective positioning and key messages to drive product adoption Build and maintain business processes and tools over time, including MLR review, document management, and marketing‑related CRM platform management Actively manage the marketing agency relationship and deliverables, ensuring a cost‑effective approach that is aligned with commercial goals and objectives Education & Experience Bachelor’s degree in marketing, life sciences, or related field MBA or advanced degree in Life Sciences (or 2 years of experience in lieu of a Master’s degree) 8+ years of proven experience in marketing roles of increasing scope and responsibility in the genomics, molecular biology, or molecular diagnostics arenas Direct NGS and/or molecular diagnostics experience highly preferred, ideally in MRD or therapy selection/CGP Ideal experience marketing clinical products to clinicians/providers Demonstrated leadership capability and experience managing and growing a team Strong creative intuition on design and messaging that resonates with customers, with an ability to execute plans with attention to detail and to learn from previous campaigns to improve performance Ability to develop and present strategy and brand/marketing plans, communicating in a compelling manner that captures and holds others’ attention Demonstrated track record of partnering well with internal peers and external vendors Proven ability to thrive and be successful in a fast‑paced environment Ability to travel up to 20% Pay Range $220,000 to $250,000 per year, with additional performance‑based bonus, long‑term incentive units, and a comprehensive benefits package that may vary by geographic region and position. EEO Statement Personalis is an equal opportunity employer and is committed to the full inclusion of all individuals. Persons with disabilities are provided reasonable accommodations. If you require accommodations during the application or interview process, or to perform essential job functions, please let us know. #J-18808-Ljbffr