Associate Manager, Social Media and Influencer

Sazerac Company Overview

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka. 

We’re proud of our award-winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award-winning distillery” through the dedication of our craftsmen for well over 200 years. Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

Job Description/Responsibilities

As an  Associate Manager, Social Media and Influencer  you will play a critical role on Sazerac's global communications team by acting as gate keeper and liaison between our brands and their audiences via social media platforms, such as TikTok, X, IG, FB, YouTube and other communication platforms. You will lead on crafting influencer strategies across priority brands and will oversee all elements of program implementation and execution, including measurement/reporting. In addition, this role will lead in creating compelling social content for priority brands, directing photo shoots, editing video, scheduling posts, developing and analyzing reports to identify key insights for future action, conducting social media listening, channel engagement, community management, as well as mentorship and oversight of junior team members and interns.

What You’ll Do :

• Implement and optimize communication and engagement strategies for multiple brands across all relevant social media channels to inform and engage the brands' diverse audiences. 

• Proactively assess the social landscape in an ongoing way; identify, suggest and activate social-first programs that align with content, moments, collaborations, etc. that relevant to our consumers  

• Partner with total social media team to evolve and refine best practice social media guidelines and processes to ensure consistency including brand voice and tone. 

• Build brand affinity and relevance by developing and maintaining social media content calendars; generate, edit, plan, publish and share engaging content in alignment with established strategies.   

• Creation and/or oversight of social content for use in paid media campaigns and for brand-owned channels.  

Qualifications/Requirements

Required:

• Bachelor’s degree in business, marketing, or related field  

• 4+ years relevant social media experience including advanced understanding of Facebook, Twitter, TikTok, and Instagram    

• Experience using tools to measure social media ROI and create reporting (Sprinklr, Hootsuite, Sprout Social, and Google Analytics, etc.)  

• Expertise using content management tools such as HeyOrca, Sprout Social, etc.

Preferred:

• Action taker who stays ahead of the curve on new social media trends and best practices - agency experience considered a plus

• Advanced understanding of Influencer programming and engagement metrics and relevant tools (Tagger, etc.)  

• Demonstrated active learner with the ability to make independent observations, "connect the dots" and identify and resolve problems in a timely manner  

Culture and Benefits:  

Sazerac offers a comprehensive compensation and benefits package that includes medical, dental, vision, 401K, paid time off, and more. These benefits may vary depending on location and work type. Learn more about how we support our employees here. 

The annual salary range for this role is $66,000 - $100,000. Final compensation will be based on relevant experience, qualifications, geographic location, and internal pay equity considerations. 

Sazerac is committed to equality of opportunity without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status. 

What’s Next:  

After you apply, a recruiter will review your application and reach out to qualified candidates. Selected candidates will follow our interview process, which may include a phone screen, hiring manager interview, and panel interviews with business leaders. There may be additional steps or assessments throughout the process dependent on the position. Applicants who are not selected to move through the process, at any stage, will be notified via email.

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