Director Of Marketing

Job Description

Job Description

A rare opportunity to join the City Winery team as we reimagine the future of live music and hospitality. City Winery to deliver the highest end combined culinary and cultural experience to our customers who are passionate in sharing wine, music, and culinary arts. We are a unique facility, combining a fully functioning winery with intimate concerts, food & wine classes, private events in a variety of configurations, and fine dining. We have created a compelling mix for our sophisticated clientele of foodies, and active cultural patrons—bringing the wine country experience to the middle of a large city.

Position Summary
The Director of Marketing leads all local marketing, brand strategy, and audience development efforts for City Winery NYC, the company’s flagship venue and one of New York City’s most dynamic destinations for live music, dining, wine, and private events. This highly visible leadership role oversees a team including a Senior Marketing Manager and Marketing Specialist, driving innovative campaigns that grow revenue, expand audience reach, deepen customer loyalty, and elevate the City Winery brand across the market.

Working cross-functionally with Programming, Operations, Private Events, Digital, Creative, and PR teams, the Director of Marketing is responsible for developing and executing integrated marketing strategies that support ticket sales, dining traffic, memberships, partnerships, and brand awareness. Serving as a key ambassador for the brand, this role cultivates strategic media, promotional, and community relationships while identifying new opportunities across radio, television, digital, influencer, and experiential platforms to increase visibility and engagement for one of the most unique hospitality and entertainment brands in the country.

Why us?

●       Competitive pay

●       We are a rapidly expanding national entertainment and hospitality company, offering tremendous opportunities for driven and ambitious individuals.

●       Medical, Dental, Vision Insurance

●       nDORFins program designed to promote a healthy and active lifestyle!

●       401K (and yes we match!)

●       Flexible Savings Accounts,HSA and Dependent Care, Basic Life and AD&D Insurance

●       Amazing discounts, 50% OFF all dining/retail wine

●       Tickets to available shows

And more!

Overview of Responsibilities

Key Areas of Focus

Strategic Marketing & Revenue Growth

The Director of Marketing is responsible for developing and executing integrated marketing strategies that drive ticket sales, dining reservations, private events, memberships, and brand engagement for City Winery’s flagship New York City location at Pier 57. Working closely with the SVP of Marketing, this role helps shape and implement local marketing initiatives that support both immediate business objectives and long-term brand growth.

Responsibilities include overseeing campaign execution across digital, social, email, partnerships, promotions, and in-venue marketing; identifying opportunities to improve performance for undersold shows and key initiatives; leveraging consumer insights and performance data to optimize marketing effectiveness; and collaborating closely with Programming, Operations, Digital, and Winery teams to maximize revenue opportunities across all business verticals.

Brand Management & Creative Oversight

As a steward of the City Winery brand, the Director of Marketing ensures all customer-facing messaging and visual presentation reflect the company’s premium positioning across hospitality, live entertainment, wine, and culinary experiences. In partnership with the SVP of Marketing , the Director helps translate broader company priorities and brand vision into compelling local campaigns and customer experiences.

This includes partnering with Creative Services and external vendors to produce impactful print and digital materials, ensuring all in-venue collateral remains current, and supporting storytelling initiatives around artist programming, winery experiences, culinary offerings, memberships, and special events.

Digital Marketing, Audience Development & CRM

The Director of Marketing works closely with Digital to manage  local digital marketing and audience development efforts with a strong focus on customer acquisition, retention, and engagement. The role manages email marketing strategy, audience segmentation, social media oversight, website content updates, and promotional visibility across external platforms and partner channels.

This includes driving traffic through artist and partner integrations, ensuring timely updates to website and social channels, and collaborating with internal teams to create compelling editorial and promotional content that strengthens customer connection and drives conversion.

Public Relations, Partnerships & Community Engagement

Serving as a visible ambassador for the City Winery brand, the Director of Marketing cultivates relationships with media, tastemakers, community organizations, and strategic partners across music, food, wine, hospitality, and lifestyle sectors. The role works closely with our external PR agency to support press outreach, media opportunities, listings, and event visibility while identifying new promotional partnerships that enhance awareness and audience reach.

The position also oversees philanthropic and donation requests, helping align community engagement efforts with the company’s values around Philanthropy and broader brand strategy.

Team Leadership & Cross-Functional Collaboration

This role leads and mentors a local marketing team, fostering a collaborative, high-performing environment that encourages creativity, accountability, and professional growth. The Director of Marketing works closely with the SVP of Marketing to hire, train, develop, and manage team members while ensuring projects are prioritized, executed efficiently, and aligned with company objectives.

The Director serves as a key strategic partner to the SVP of Marketing and collaborates closely with cross-functional leadership teams across Programming, Operations, Digital, Creative, Hospitality, and Private Events Leadership. Success in this role requires balancing strategic thinking with hands-on execution in a fast-paced, constantly evolving environment.

Minimum Qualifications

• Minimum 7+ years of progressive marketing experience, preferably within hospitality, live entertainment, lifestyle, or food & beverage, including demonstrated success leading integrated marketing initiatives
• Proven success leading and mentoring, high-performing teams in a fast-paced, collaborative environment
• Positive, collaborative, and solutions-oriented leadership style with a high level of integrity, professionalism, accountability, and emotional intelligence; someone who leads by example and fosters a strong team culture
• Strategic, metrics-driven marketer with strong creative instincts and the ability to balance brand storytelling with performance-focused marketing
• Exceptional written, verbal, interpersonal, and presentation skills, with the ability to communicate effectively across departments, leadership teams, partners, and media contacts
• Strong understanding of digital marketing including email marketing, CRM, social media, audience development, paid media, and content strategy
• Highly organized and detail-oriented with strong project management skills and the ability to manage multiple priorities and deadlines simultaneously
• Collaborative and adaptable mindset with the ability to thrive in a dynamic, entrepreneurial, and constantly evolving environment
• A deep appreciation for and understanding of live music, hospitality, food & beverage, and experiential customer-driven businesses
• Ability to work a flexible schedule including evenings, weekends, holidays, and occasional travel as business needs require
• Bachelor's degree preferred in Marketing, Communications, Business, Hospitality, Graphic Design, Visual Arts, or a related field
• Proficiency with modern marketing platforms, digital tools, and business technologies with strong overall technical fluency

About Us

Wine, food, and live entertainment collide at City Winery to create a dynamic and incredibly unique workplace. Since 2008, City Winery has been turning heads across the nation with amazing live performances, delectable cuisine, and award winning, locally produced wines. But there's more to us than that  we're a haven for community and creativity, a place where the philosophy of hospitality is more than just a buzzword, but a way of life. City Winery, founded by music industry veteran & visionary Michael Dorf, has established itself as a one-of-a-kind brand providing unforgettable experiences for guests. From world class music venues to sustainably produced wines with ratings of 90+ points, City Winery offers a range of topnotch events & experiences.

We are an equal opportunity employer and value diversity at City Winery. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Additionally, City Winery participates in the E-Verify Program in certain locations, as required by law.

We use eVerify to confirm U.S. Employment eligibility.