Marketing Coordinator

Marketing CoordinatorThe Marketing Coordinator recommends, executes, and analyzes community and division-level marketing initiatives, with direction from the Director of Marketing, in accordance with established policies & procedures.Essential Duties And ResponsibilitiesExecute marketing initiatives as outlined in the annual division marketing budgetAssist the Director of Marketing in planning the annual marketing budgetPrepare monthly budget report and present to Division President and Director of MarketingCode and submit invoices to the Director of Marketing for approvalCoordinate model home set up and maintenance, including merchandising and sales office installationAssist the Director of Marketing in creating model home expense reportsVisit division communities regularly to ensure that all aspects of marketing initiatives are executed correctly, including model merchandising, display of marketing collateral, and signageAssist in training team members and participate in all team training sessionsUpdate procedures manuals as necessary to maintain accuracyExecute sales promotions according to department proceduresEvaluate the effectiveness of sales promotions and present results to Division President and Director of MarketingIdentify target consumer groups (TCGs) for communities and products based on researchEvaluate and recommend community outreach opportunities, including potential sponsorships and charitable giving, to the Division President and Director of MarketingPrepare and submit entries for awards and contestsCreate social media content and maintain a social media calendarAssist the Director of Marketing in formulating effective collateral, PR and signage strategiesCoordinate marketing material orders and weekly material shipments to communitiesEnsure adequate inventory levels of marketing materialsSchedule media, including photography, videography, and Matterport toursPlan and execute events (Realtor, consumer, employee appreciation, etc.)Promote a consistent brand image across all messaging, events, PR, and promotional materialsMonitor website to maintain accuracy, including coordination of monthly website reviews and content updatesAttend meetings and functions as necessary (occasionally after hours or on weekends)Maintain & distribute status and other reports/schedules regularlyComplete special projects as assignedManage key relationships with stakeholders outside of the organizationExperience, Skills, Knowledge4-year degree in marketing, communications, business, or a related field2 years of relative experienceGeneral knowledge of digital marketing channels such as social media and SEO preferred for effective collaboration with digital marketing teamStrong time management and organizational skillsAbility to manage multiple complex projects with general direction and with minimal supervisionExcellent written and verbal communication skillsProficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint) and working knowledge of Adobe Photoshop & InDesignPhysical DemandsWhile performing the responsibilities of the job, the employee is required to talk and hear. Vision abilities required by the job are close vision. The employee is often required to sit and use their hands and fingers to handle, feel, and operate office equipment such as a computer, copier, and office supplies.In addition, the employee is occasionally required to stand, walk, reach with their arms and hands, and to stoop, kneel or crouch. Reasonable accommodations can be made to enable employees with disabilities to perform the described essential functions of the job.Note: This document describes the minimum, essential duties, responsibilities, skills, abilities, effort, and working conditions of the position. It in no way implies that these are the only functions to be performed by the incumbent. Workers are required to follow any other job-related instructions and to perform any job-related functions requested by a supervisor or manager. Successful performance requires that the incumbent possess and utilize the abilities and skills described. All functions are subject to reasonable modification to accommodate individuals with disabilities. Some functions may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or others.Equal Opportunity Employer