Marketing Coordinator

Job Details Job Location: NSC-Greenville SC KROC - GREENVILLE, SC 29601 Job Category: Public Relations Location: The Salvation Army Greenville Kroc Center - Greenville, SC Position Type: Full-Time Pay Range: $50,000.00 About this opportunity Maintains a thorough awareness of program operations, community needs, and trends, and develops an effective short and long-range communications strategy to ensure The Salvation Army maintains a favorable and positive image in the communities it serves. Prepares internal, membership, external, and social media marketing material for the assigned Kroc Center to include (but are not limited to): preparation of a marketing calendar, brand compliance, electronic/social media communications, preparation of electronic and printed marketing materials, photography, and narrative writing/editing. Collaborates with leadership, and local, Divisional and Territorial colleagues to assure a seamless marketing message on external platforms, including ad placements and trades. May supervise marketing subordinates. Key responsibilities Understands Kroc Center programs, maintains an awareness of community interest, trends, and develops an effective marketing philosophy in collaboration with the supervisor and the Territorial Kroc Marketing Manager to ensure media visibility, interest, and collaborative relationships. Collaborate regularly with program and membership leaders to develop and publish internally a marketing strategy for all programs and campaigns. Develops and implements a project management process that ensures timely deployment of program and campaign promotions and collateral materials. Serves as the lead in all aspects of Kroc social media, texting and website information and stories (both written and video); monitors analytics and maintains reports that measure the effectiveness of social media activities; adjusts initiatives appropriately. Writes and/or edits various materials, articles, and press releases to communicate and promote the Center offerings to the community. Designs, prepares, and coordinates the appearance of all print and electronic materials such as brochures, charts, posters, program guides, newsletters, e-newsletters, annual reports and other publications; determines appropriate avenue and audience for distribution; determines methods for measuring success of campaigns and adjusts as necessary. Recruits, maintains, and cultivates relationships with the media including print, radio and television; coordinates planning meetings; develops story ideas for coverage; serves as a Salvation Army representative or Kroc Center spokesperson as directed; represents The Salvation Army in a professional and positive manner. Ensures that all information on all printed materials, social media platforms and the website are accurate and current. Complies with branding standards (both in graphics and voice) as set forth by The Salvation Army. Take photographs and video that properly depict the Kroc Center mission and programs. Work with leadership and PR Department to maximize the Kroc Center image and impact on community by assisting with design and execution of external multi-media plans including TV, radio, publications, ad placements, and co-branding efforts. Writes and/or edits various materials, articles, and press releases to communicate and promote the Center offerings to the community. Maintains an inventory of Kroc giveaways for volunteers and members. Creates graphics as needed for marketing opportunities, as well as use existing and future graphic resources from the MAC, Kroc Toolkits and Territorial Marketing departments. What are we looking for in you: Education and Experience Bachelor’s Degree from an accredited college or university in Public Relations, Communications, Marketing, Graphic Design, or a related field, Three years of progressively responsible experience performing marketing and PR, journalism, writing and/or editing functions, Two years of experience in social media management and metrics – or -, any equivalent combination of training and experience which provides the required knowledge, skills, and abilities. Licenses and Certifications Must have a Valid Driver’s License The Salvation Army offers a broad range or career opportunities, particularly targeted toward those motivated by our mission, to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination. The Salvation Army strives to do the "Most Good" for its employees by offering a greater sense of purpose in the work performed, by training and mentoring employees and by offering competitive compensation and benefit plans. Whether employed as a truck driver, administrative support team member or the director of a program, our employees understand at the core of their work in this opportunity to be an integral part of an organization that is Doing the Most Good. Five values at the heart of everything we do...We are... Passionate Compassionate Uplifting Brave Trustworthy Additional Information All employees recognize that The Salvation Army is a church and agree that they will do nothing as an employee of The Salvation Army to undermine its religious mission. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. #J-18808-Ljbffr