Lead Qualification Representative

Lead Qualification Representative

The Lead Qualification Representative (LQR) plays a critical role in connecting marketing initiatives with sales execution across the Genetics Science Division (GSD). As a member of the North America commercial team, you will engage prospective and existing customers generated through marketing campaigns and data-driven initiatives, qualify opportunities, and help accelerate pipeline growth.

In this role, you will serve as an important link between Marketing, Sales, and our customers by identifying customer needs, qualifying opportunities, and ensuring leads are routed to the appropriate commercial resources. You will also leverage customer interactions and campaign performance data to provide actionable insights that help improve marketing effectiveness and customer engagement.

Success in this role requires strong communication skills, curiosity, analytical thinking, and a customer-first mindset. While this position includes opportunities to quote and close smaller sales opportunities, its primary focus is creating qualified pipeline and delivering an outstanding customer experience.

This is an on-site position.

What will you do?

• Make numerous outreach to customers that have responded to a marketing tactic.
• Loosely follow a script, in a timely manner, to determine if a customer is interested in follow up from sales or to nurture the contact further along in the buyer's journey.
• Track calls/contacts and continue to attempt live contact a pre-determined number of times before designating lead as abandoned.
• Close out call disposition after a live contact by either, marking as not interested or create a sales opportunity in the CRM database.
• Manage incoming leads on an ongoing basis.
• Refer customer to various customer support teams if an issue is identified or if a new account needs to be created.
• Work with program/product managers to gain an understanding of the product(s) in order to have an educated conversation with the customer.
• Provide comprehensive and timely reports on program metrics and customer feedback for program stakeholders.
• Update and maintain a complete dashboard of all active/completed/terminated programs.
• Able to liaise well between our commercial (sales) teams and marketing teams to offer the appropriate insight into effective programs.

Requirements:

• Bachelor's degree in Life Sciences or a related scientific discipline is required.
• 1+ years of experience in customer service, inside sales, lead qualification, sales support, or related commercial roles
• Demonstrated expertise in market analysis and competitive intelligence gathering
• Strong project management skills with ability to manage multiple initiatives simultaneously
• Advanced proficiency in Microsoft Office suite, particularly Excel and PowerPoint
• Experience with content management systems and digital marketing platforms
• Excellent analytical and data interpretation skills
• Outstanding written and verbal communication abilities
• Collaborative skills for working with cross-functional teams
• Self-directed with ability to work independently and as part of a team
• Knowledge of scientific terminology and laboratory techniques
• Business-level English required; additional language skills valuable
• Travel up to 25% as needed

Compensation and Benefits

The salary range estimated for this position based in California is $72,600.00$96,000.00.

This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

• A choice of national medical and dental plans, and a national vision plan, including health incentive programs
• Employee assistance and family support programs, including commuter benefits and tuition reimbursement
• At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
• Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
• Employees' Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits, please visit: