Sr Product Manager, Performance measurement

**Position Summary**Role Overview We are seeking a Senior Product Manager to own pixel infrastructure and end-to-end measurement for performance advertising products. This role is responsible for ensuring that conversion signals, attribution, and measurement frameworks are accurate, reliable, privacy-aware, and optimization-ready—forming the foundation for bidding, optimization, reporting, and advertiser trust. This is a highly impactful role for a PM who understands that performance products are only as strong as their measurement and has hands-on experience with pixels, event pipelines, attribution systems, and performance analytics.**Role and Responsibilities****Key Responsibilities****Pixel & Signal Infrastructure*** Own the product roadmap for conversion pixels, server-side events, and signal ingestion across performance products.* Define and standardize event schemas and taxonomies for performance use cases (e.g., page views, add-to-cart, checkout, purchase, leads).* Improve signal quality, coverage, freshness, and reliability to support optimization and measurement accuracy.* Partner with Engineering to build scalable, fault-tolerant event collection and processing systems.**Performance Measurement & Attribution*** Own conversion measurement frameworks used across performance products, including attribution readiness and reporting alignment.* Partner with Data Science to support attribution models, conversion windows, eligibility logic, and performance diagnostics.* Ensure measurement systems support CPA, ROAS, conversion rate, and incremental lift metrics.* Contribute to the design and rollout of incrementality testing and experimentation frameworks.**Privacy, Signal Loss & Compliance*** Drive product decisions around privacy, consent, and signal loss, including server-side measurement strategies.* Ensure performance measurement solutions align with evolving regulatory and platform constraints.* Balance advertiser performance needs with data governance and long-term platform sustainability.**Execution & Cross-Functional Delivery*** Write clear PRDs, success metrics, and rollout plans for pixel and measurement initiatives.* Lead launches, migrations, and upgrades of measurement systems and advertiser-facing integrations.* Partner with Sales, Solutions, and Support teams to improve advertiser onboarding, validation, and troubleshooting.* Act as the point person for measurement-related issues impacting performance outcomes.**Monitoring, Quality & Insights*** Define health metrics, monitoring, and alerting for measurement coverage and signal integrity.* Investigate and resolve measurement gaps impacting optimization or reporting.* Use data to continuously improve measurement accuracy and advertiser confidence.**Skills and Qualifications****Qualifications****Required*** 7+ years of experience in product management, with strong experience in performance AdTech or relevant experience* Hands-on experience with conversion pixels, server-side tracking, or event-based measurement systems.* Solid understanding of performance advertising fundamentals (bidding, optimization, attribution, reporting).* Deep understanding of e-commerce performance metrics (CPA, ROAS, revenue, conversion rate).* Proven experience building measurement and reporting systems that support outcome-based advertising.* Experience working closely with Engineering and Data Science on technically complex systems.* Experience partnering closely with Sales and customer-facing teams in a B2B environment.* Strong analytical skills and comfort working with event data, dashboards, and performance metrics.* Clear communicator able to explain complex measurement systems to technical and non-technical stakeholders.**Preferred*** Experience with DSPs, ad platforms, ecommerce or commerce media networks.* Familiarity with incrementality testing, lift measurement, and experimentation.* Understanding of privacy frameworks, consent management, and data minimization.* Experience supporting advertiser-facing or developer-facing products.Compensation for this role, for candidates based in Mountain View, CA is expected to be between $165,000 ~ $220,000 base. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role. Regular full-time employees (salaried or hourly) have access to benefits including Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.#LI-KG1\* Please visit to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click .At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. 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