Social Media Manager (Hybrid)

Social Media Manager (Hybrid - 4-5 days per week onsite) Overview The Sport & Entertainment Social Media Manager will lead and execute the social media strategy for the Sports & Entertainment vertical as part of the Marketing Department, reporting directly to the Sr. Director of Sports & Entertainment. This role owns social channel management, the content calendar, and community engagement, driving culturally relevant storytelling that connects the brand with sports fans, entertainment audiences, partners, and key stakeholders. The ideal candidate thrives in fast‑paced, event‑driven environments and has a strong pulse on sports and entertainment culture. The Impact You'll Make Develop, own, and implement a comprehensive social media strategy in support of Sports & Entertainment business objectives and integrated marketing campaigns. Set and manage the Sports & Entertainment content calendar, prioritizing timing, sequencing, and content mix to drive consistent, high‑impact audience engagement. Oversee the development, curation and publishing of compelling content including copy, graphics, short‑form video, live coverage and platform‑specific storytelling across Instagram, X, TikTok, YouTube, Facebook, and LinkedIn. Direct and make judgement calls on real‑time social coverage during live sporting events, entertainment activations, partnerships, and key cultural moments. Develop engaging, platform‑optimized messaging that reflects brand voice while resonating with sports and entertainment audiences. Guide day‑to‑day community engagement, including monitoring comments, DMs, and trending conversations and escalating brand or reputational considerations as appropriate. Advise and partner cross‑functionally with marketing, creative, partnerships, PR, and brand teams to align messaging and campaign execution. Evaluate performance metrics (engagement, reach, growth, video views, CTR) and translate into actionable recommendations. Assess and activate emerging trends, viral moments, and partnership opportunities to increase reach, engagement and brand relevance. Oversee social strategy and coordinated execution for athlete, artist, influencer, and sponsorship activations through coordinated social promotion and campaign oversight. What You've Accomplished Bachelor’s degree in Marketing, Communications, Sports Management, or related field (or equivalent professional experience). 3–5 years of experience in social media management, preferably within sports, entertainment, media, or lifestyle brands. Proven experience managing brand social channels and content calendars. Strong understanding of sports culture, entertainment trends, and digital fan engagement. Experience covering live events and real‑time content publishing. Proficiency in major social platforms and social management tools. Excellent written and verbal communication skills. Strong organizational skills and ability to manage multiple campaigns simultaneously. Analytical mindset with experience using social media reporting tools. Creative thinker with the ability to translate cultural moments into engaging brand content. Bonus Points Experience working with athletes, entertainers, influencers, or sponsorship partners. Familiarity with paid social strategy and boosting content. Experience with short‑form video editing tools (CapCut, Premiere, Final Cut, etc.). Knowledge of NIL, sponsorship activations, and sports marketing campaigns. Ability to travel and work flexible hours, including nights and weekends for live events. The base pay range for this position is $89,000 - $105,505 per year, and a competitive bonus. 2026 US Benefits For Full Time, Regular Employees Physical Health (Medical, Dental & Vision) 100% employer‑paid premium for employees Up to 80% coverage for dependents Company HSA contribution with the High Deductible Health Plan 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution) Basic Life, Voluntary Life and AD&D Insurance options Supplemental, voluntary benefits Student Loan Repayment/529 Education Savings with a monthly company contribution FSA (Medical, Dependent, Transit and Parking) Voluntary Life and AD&D Insurance Critical Illness Insurance Accident Insurance Short‑ and Long‑term Disability Insurance Pet Insurance Identity theft protection Legal access to a network of attorneys PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown) Paid parental leave Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E‑Verify to confirm the employment eligibility of all newly hired employees. To learn more about E‑Verify, including your rights and responsibilities, please visit Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at View email address on click.appcast.io if you would like to confidentially discuss a potential accommodation during the interview process. #J-18808-Ljbffr