AI Strategy Lead-Vice President-Channel Strategy and Optimization

Job Description

Performance Marketing, Operations & Transformation (PMOT) serves multiple stakeholders and diverse business goals across the Chase business. Guided by our overarching brand strategy and business partners' objectives, we lead owned channel strategy & innovation, enablement & execution, and investment optimization to drive our shared performance goals.

Job Summary

As an AI Strategy Lead- Vice President on the Channel Strategy & Optimization (CSO) team, you will identify, develop, support, and lead high-impact AI use cases that will transform the foundational processes and analytics that support our remit. This role partners closely with the channel leads within the CSO team, our Data & Analytics (D&A), Product and Controls to integrate AI solutions into our broader body of work. You should have a proven track record of using technology/AI to innovate, a passion for digital marketing strategy, an analytical mindset and exceptional partnership abilities.

Job Responsibilities

• Identify, develop, prioritize, and lead high-impact AI use cases for Channel Strategy & Optimization, ensuring alignment with broader Marketing Transformation objectives
• Manage pilot projects to test and validate AI applications across CSO team. Gather, and consolidate feedback to drive continuous improvement and scaling of successful solutions
• Establish clear metrics and frameworks to measure the ROI and effectiveness of AI initiatives
• Provide guidance and support to CSO channel teams in the onboarding of the AI solutions, partnering with them to ensure all requirements for efficiency, efficacy and output are met
• Partner with other PMOT teams, Data & Analytics, Marketing Product, and Controls to integrate AI solutions seamlessly into CSO's and supporting processes and platforms
• Document and disseminate best practices, key learnings, and success stories to accelerate AI adoption and foster a culture of innovation across the organization
• Develop, test, and refine text-based prompts for LLMs and other generative AI tools to ensure AI models produce high-quality, accurate and relevant content. Monitor and analyze AI output, making data-driven adjustments to improve the prompt generation process and overall system performance
• Build and maintain an internal library of successful prompts and syntax guidelines for consistent and organized use
• Stay current with the latest advancements in AI, ML and natural language processing to incorporate new techniques and best practices

Required Qualifications, Capabilities, And Skills

• Bachelor's degree required in Marketing, Business, Computer Science, or related disciplines
• 5+ years in Marketing, AI Innovation, or platform leadership roles
• Experience with AI platforms, data analytics, and project management
• Strong understanding of AI concepts, tools, and their application in Marketing
• Strong written and oral presentation skills, with the ability to convey information simply and clearly to users and business partners.
• Proven ability to prioritize and manage multiple projects effectively
• Demonstrated understanding of marketing strategy, process and analytics

Preferred Qualifications, Capabilities, And Skills

• Advanced degree preferred
• Experience leading AI or technology-driven innovation projects at scale, preferably in a Financial Services or Marketing context
• Demonstrated ability to measure and articulate business impact of technology initiatives
• Excellent communication, facilitation, and stakeholder management skills
• Experience collaborating with cross-functional teams and external partners
• Strategic thinker with a results-driven approach and passion for innovation and continuous learning

ABOUT US

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

Equal Opportunity Employer/Disability/Veterans

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

About The Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.