Regional Manager

Job Description

Job Description

Description:

  WHY THIS ROLE MATTERS  

The Regional Manager is the leadership multiplier for an assigned group of CamFit studios. This role owns the complete health of the region, from coach sales and membership performance to operational execution, fitness quality, staffing, and leadership development. 

You do not simply manage multiple studios. You build strong studio leaders, certify and develop exceptional fitness talent, protect the Orangetheory product, and create the systems and accountability that allow every location to perform at a high level. 

The strongest regions deliver both a great business and a great member experience. The Regional Manager is accountable for both. 

JOB SUMMARY  

As Regional Manager, you are responsible for the overall business performance, operational excellence, fitness product, and talent development of multiple CamFit studios within your assigned region. A core function of the role is direct ownership of coach certification and development across all studios in scope. 

You lead and develop Studio Managers and Head Coaches while creating clear accountability around coaching quality, sales, membership growth, staffing, operational standards, and member experience. You serve as the connection between studio-level execution and senior regional strategy while maintaining a strong presence in the studios you support. 

Requirements:

 

KEY RESPONSIBILITIES  

Regional Business Performance 

• Drive regional performance against sales, membership growth, class utilization, revenue, EBITDA, conversion, and other key business KPIs. 
• Establish and maintain strong sales processes, systems, and accountability across all assigned studios. 
• Regularly analyze studio and regional performance to identify trends, opportunities, and areas requiring intervention. 
• Provide consistent regional performance and KPI reporting to senior leadership. 
• Build action plans for underperforming studios and hold leaders accountable for measurable improvement. 

Leadership and Talent Development 

• Lead, mentor, and develop Studio Managers and Head Coaches across the assigned region. 
• Identify and develop high-potential team members for future leadership opportunities. 
• Create a culture where Studio Managers and Head Coaches own their businesses, develop their teams, and solve problems proactively. 

Coach Certification, Fitness Product and Development

• Own the quality and consistency of the Orangetheory fitness product across the region and ensure Head Coaches maintain strong coaching standards within their studios. 
• Support Head Coaches with coach recruiting, onboarding, training, and ongoing performance development while retaining regional accountability for certification quality and readiness decisions. 
• Stay current on Orangetheory programming, certification requirements, and fitness standards and ensure accurate execution throughout the region. 

Staffing and Regional Talent 

• Maintain strong staffing levels across both sales and fitness teams throughout the region. 
• Oversee hiring, onboarding, training, and development standards across the region. 
• Anticipate staffing risks and build bench strength before vacancies negatively impact studio performance. 
• Promote internal development and advancement whenever possible. 

Sales, Intros, and Membership Accountability 

• Ensure every studio executes a consistent, high-quality intro and sales process.
• Review sales and conversion performance regularly and intervene when results fall below expectations. 
• Ensure fitness and sales teams work together to deliver an experience that converts prospects into members and members into long-term advocates. 

Operations and Brand Standards 

• Ensure consistent execution of CamFit and Orangetheory policies, procedures, and operating systems. 
• Optimize class schedules based on demand, utilization, staffing, and member needs. 
• Maintain high standards for facility cleanliness, functionality, safety, and overall presentation. 
• Ensure preventative maintenance and required operational processes are completed on schedule. 

Community and Member Experience 

• Build studio communities where members feel known, valued, and connected. 
• Ensure teams create meaningful member touchpoints through recognition, celebrations, challenges, events, and community engagement. 
• Partner with studio leaders to execute local marketing, outreach, and community-building initiatives. 
• Model the energy, professionalism, and culture expected throughout CamFit. 

REQUIRED QUALIFICATIONS  

• Demonstrated leadership experience within Orangetheory Fitness or a comparable fitness, wellness, retail, or hospitality environment. 
• Prior group fitness coaching experience, or equivalent hands-on coaching experience, with demonstrated ability to lead, instruct, and provide performance feedback in a structured fitness environment. 
• Experience leading teams and driving measurable business results. 
• Strong understanding of sales performance, membership metrics, and operational KPIs. 
• Current nationally recognized fitness certification from an OTF-approved provider. 
• Current CPR/AED certification. 
• Current OTFit Certification. 
• Demonstrated ability to evaluate, coach, and develop fitness talent. 
• Strong leadership, communication, and interpersonal skills. 
• Highly organized with the ability to manage competing priorities across multiple locations. 
• Proficiency in Microsoft Office Suite and relevant CRM, scheduling, or studio management systems. 
• Valid driver's license and ability to travel regularly throughout the assigned region. 

PREFERRED QUALIFICATIONS  

• Previous multi-unit leadership or management experience.
• Previous Orangetheory Fitness experience, particularly as a Head Coach, Studio Manager, or multi-studio leader.
• Experience developing both business leaders and fitness professionals across multiple locations.
• Experience training, evaluating, or certifying group fitness coaches or instructors.
• Demonstrated success driving sales, membership growth, retention, or other key business performance metrics.
• Experience managing studio operations, including staffing, scheduling, labor, facilities, and member experience.
• Experience facilitating group training, workshops, or professional development.
• Experience with Mindbody or similar fitness/studio management platforms.
• Bachelor's degree or equivalent professional experience in business, exercise science, kinesiology, hospitality, education, or a related field. 

THIS ROLE IS RIGHT FOR YOU IF...  

• You see business performance and fitness quality as interconnected, not competing priorities. 
• You can review a studio's KPIs, observe a coaching team, and quickly identify where leadership intervention will have the greatest impact. 
• You develop people rather than creating dependence on you. 
• You are comfortable holding leaders accountable while remaining a trusted resource. 
• You can move between sales strategy, operational execution, talent development, and the fitness floor without losing sight of the bigger regional picture. 
• You want to build a region that sets the standard for both business performance and the Orangetheory member experience. 

 

PHYSICAL REQUIREMENTS  

• Must be able to actively demonstrate and perform all exercises throughout each class 
• Ability to remain standing and vocal for the duration of a 60-minute workout 
• Must be able to lift, move, and demonstrate use of all studio equipment including treadmills, rowers, dumbbells, TRX systems, Bosu trainers, and Y-bells. 
• Must be able to lift up to 40 lbs 

SCHEDULE  

• This is an on-site field leadership role. Remote work is not available. 
• Regular travel throughout the assigned region is required to visit studios, develop teams, evaluate performance, and support business and fitness operations. 
• Most travel will occur within the assigned market, with occasional overnight travel depending on regional geography and business needs. 
• Studio visits and regional priorities should be planned and communicated in advance.