Content Creator (Contract)

Company Description

OUR STORY:

Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our other brands, SoulCycle and Equinox Hotels are all recognized for inspiring and motivating members and employees to maximize life. Our portfolio of brands is recognized globally with locations within every major city across the United States in addition to London, Toronto, and Vancouver.

OUR CODE:

We are passionate about high performance living and we practice what we preach – investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don’t settle for the status quo. We sweat the details. We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great results. We are obsessed with what’s new, what’s now, what’s next. Never following, always leading, and living ahead of the moment in fashion, culture, and consumer behavior. We aren’t just a company; we’re a community vested in each other’s success. We value humility and a team approach at every level of the company. If you are a high performing individual who is passionate about winning and inspiring others then we are excited to discuss career opportunities with you. Job Description Equinox is seeking a Contract Content Creator with a sharp creative eye and an instinct for culture. This role is for a maker; someone who can concept, capture, and edit content that reflects the precision, performance, and elevated aesthetic of our brand. You’ll work hands-on across our NYC office and clubs, translating the Equinox experience into dynamic, modern storytelling built for social. Luxury experience is a major plus, and please include your portfolio in your application. Develop original, brand-aligned content concepts that push culture forward and reflect the Equinox point of view for organic and paid social. Film elevated, social-first video content in our clubs, in our office, and on-location throughout NYC—capturing movement, energy, and the luxury of the Equinox environment. Edit short-form videos with a refined sense of pacing, composition, and platform fluency across TikTok, Instagram, and emerging channels. Partner closely with Social, Creative, and Marketing teams to ensure every asset meets Equinox’s standards of craft and brand integrity. Capture a range of content—from events, shoot BTS, training & performance, lifestyle moments, club interiors, and creator-led storytelling. Stay ahead of cultural and platform trends, bringing forward new ideas, formats, and editing styles that feel distinctly Equinox. Deliver fast, clean, polished edits with multiple versions for testing and optimization for paid social. Concept and execute performance marketing video ads that balance Equinox’s luxury brand standards with performance-driven storytelling hooks, CTAs, and narrative structures. Craft and edit audio for paid social ads, including voiceover direction, music selection and licensing, sound design, and mixing. Qualifications Proven experience concepting, filming, and editing short-form content for culture-driven or luxury brands. An independent self-starter with production savviness Skilled behind the camera, comfortable directing talent, and able to capture dynamic, in-the-moment footage with intention. Expert in editing tools such as Adobe Premiere, CapCut, or Final Cut, with a portfolio that demonstrates elevated craft. Able to work on-site in NYC and travel between clubs and locations as needed. Highly organized, proactive, and able to operate independently while upholding a luxury brand standard. Deeply attuned to culture, fitness, fashion, and the visual language of modern luxury. Pay Transparency: $40.00 - $46.00 per hour Additional Information This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department. Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.