CRM Specialist

LAGOM is a brand house building modern consumer products at the intersection of design, innovation, and culture. We operate multiple digital-first brands and focus on creating scalable, design-driven products that elevate everyday experiences. ABOUT THE ROLE We're hiring an Email & CRM Specialist to own CRM end-to-end, from analysis and strategy to execution. This is a hands-on role where analytical thinking, creativity, and results matter equally. You’ll support multiple brands under LAGOM, with a strong focus on WEDAY—our primary brand known for premium, modular smoking accessories that blend function, aesthetics, and self-expression. You'll manage campaigns, flows, segmentation, and retention across email, SMS, and VIP program — using data to drive what we do next, and executing it. PORTFOLIO is a plus. WHAT YOU’LL DO Main responsibility Data Analytics & Strategy — Monitor performance, report on results, and turn findings into action List & Segmentation — Grow the list and build/maintain clean, effective segments Flow Automation — Build and maintain automated flows across the customer lifecycle Deliverability — Keep sender health strong so campaigns actually land Customer Retention — Run VIP, referral, and win-back programs to keep customers engaged Email Campaign — Plan, write, design, and send email campaigns Secondary role SMS Campaign — Plan and execute SMS campaigns alongside email Support ideation and creation of visual assets for CRM content Stay current on Klaviyo features, relevant AI tools, and email/SMS best practices to keep improving performance and efficiency REQUIREMENTS 2-5 years of hands-on CRM/lifecycle marketing experience in DTC or ecommerce, ideally specialized in email marketing Proficiency in Klaviyo at a hands-on level, including flows, segmentation, campaigns, and deliverability Strong analytical mindset — comfortable pulling and interpreting performance data and turning it into an action plan Understanding of customer segmentation and lifecycle stages Working proficiency in Canva for email/SMS creative Basic understanding of layout, typography, visual hierarchy, and brand systems Detail-oriented Able to work across multiple brands, each with a distinct visual identity and tone of voice AI-savvy: comfortable using tools like ChatGPT for content/copy ideation and Claude for building workflows and interpreting datasets BENEFITS Salary Range: $28–$36/hour, depending on experience and skill set #J-18808-Ljbffr