Sales Director

LAWO designs, manufactures, and delivers cutting-edge IP-based infrastructure solutions for audio, video, control, and monitoring. With over 50 years of innovation and engineering excellence, we empower broadcasters, live event producers, and media professionals to build agile, scalable, and future-proof workflows for television, radio, pro-audio, sports, theater, and live performance applications worldwide. We are seeking a dynamic and experienced Sales Manager who is results-driven and committed to delivering measurable growth. This regional role centers on expanding key accounts,acquiringnew customers, and strengthening channel partnerships. The ideal candidate brings strong business acumen, deep industryexpertise, and a proventrack recordof driving sales growth in a customer-focused, performance-driven environment Key Responsibilities: Develop and execute regional sales strategies that expand LAWO’s market presence and deliver measurable revenue growth. Manage and grow key accounts through structured plans that deepen relationships and maximize value. Strengthen channel partnerships through joint go-to-market initiatives, training, pipeline development, and strategic support to accelerate mutual success. Identifyand capture opportunities in emerging verticals and high-growth markets byleveragingindustry trends and competitive insights to inform strategy. Collaborate with internal teams to deliver integrated solutions and ensure customer success. Deliver compelling product presentations and demonstrations thatshowcaseLawo’s IP-based solutions. Represent LAWO at trade shows, conferences, and customer events as a trusted technology partner. Provideaccurateforecasts, pipeline updates, and actionable insights to senior management. Monitor industry trends and competitive activity to inform strategy and uncover growth opportunities. Travel as required to meet objectives Minimum 5 years of sales experience in broadcast media or related technology sectors with a proven record of exceeding targets. Proven ability to manage and grow key accounts while securing new customers to expandmarketpresence. Experience working with major station groups, networks, and channel partners is highly desirable. Strong understanding of IP-based workflows, network, control, audio, and video technology. Skilled in CRM, forecasting, and data-driven pipeline management. Excellent communication, negotiation, and presentation skillswithexperience inengaging C-level and engineering stakeholders. Self-motivated, goal-oriented, and able to work independently. Ability to travel nationally and internationally. Remote position with company laptop /iPhone Competitive Salary and attractive annual bonus 4 Weeks Vacation, plus 12 Holidays Employer-sponsored Health Reimbursement Account Short & Long Term Disability Insurance 401K with Company Match Personal growth within an international environment