Senior User Acquisition Manager

About the Role

We are looking for a Senior User Acquisition Manager to own and scale Facebook as a performance channel for one of our core D2C subscription products. You will be fully responsible for the channel end to end - strategy, scaling it to a 7-figure budget, campaign structures, creative testing, and consistent, high-ROI growth across multiple geos, driving subscriptions through web funnels.

This is a hands-on role suited for someone who runs a channel like a business, not a set of campaigns. You are expected to make independent, data-driven decisions, present a clear weekly strategy, and keep performance stable.

Key Responsibilities

• Own and optimize the Facebook ad account end to end - structure, bidding, budget allocation, scaling.

• Maintain high subscription volume while driving efficient CPA and positive ROAS.

• Prepare and present a clear weekly channel strategy with results and next steps.

Testing & New Approaches

• Continuously test new campaign structures, audiences, bidding strategies, and placements.

• Identify and pilot new approaches before performance plateaus, scaling what works.

• Run structured creative testing to find winning angles, hooks, and formats.

Creative Collaboration

• Work closely with the creative team to develop high-performing ad creatives.

• Provide data-driven feedback on angles and messaging to guide production.

• Manage creative fatigue proactively, rotating and refreshing at high spend levels.

Analytics & Data

• Build custom performance models, analyses, and reporting in Excel, Tableau, and Mixpanel.

• Develop growth plans based on CPA, ROAS, and ARPU cohort data with the data team.

• Own the channel testing roadmap: audiences, bidding, geo-expansion, and landing funnels.