Senior User Acquisition Manager

User Acquisition Manager (Middle)

At Adapty, we make it easy for mobile apps to manage in-app purchases and paywalls. We power 20K+ apps, process $2B+ in subscriptions every year, and have been growing fast for the last four years. Our mission is simple: make apps rich.

We are a team of 210+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of mobile's fastest-growing SaaS companies and aiming for number one worldwide.

We are seeking a User Acquisition Manager (Middle) to develop and execute user acquisition strategies, promote mobile apps, and lead a creative team. In this role, you will build meaningful relationships with customers while driving measurable success.

What You Will Do

• Manage the full lifecycle of advertising campaigns, including creative development, launch, and optimization.
• Drive traffic acquisition through platforms like Apple Search Ads, Google Ads, and Facebook.
• Develop and test hypotheses to uncover growth opportunities for improving advertising campaign performance.
• Analyze the efficiency of campaigns and target audiences to enhance results.
• Oversee budgets and track performance to meet advertising objectives.
• Interact with clients and participate in pre-sale calls to build strong relationships.
• Design and optimize acquisition funnels by analyzing user behavior, spotting growth opportunities, and scaling proven strategies.
• Experiment with innovative formats – work closely with the creative team to brainstorm ideas, test various ad formats, and boost campaign effectiveness.

What We Expect

• Experience: At least 3 years in user acquisition for mobile apps with proven success in scaling efforts.
• Technical Expertise: Manage traffic across major platforms — launch and optimize ad campaigns on Meta, TikTok and Google, working with large budgets and ambitious performance goals;
• You have experience with web subscription user acquisition.
• Budget Management: Experience managing advertising budgets starting at $100,000 per month.
• Analytical Skills: Advanced proficiency in Google Sheets AppsFlyer, Power BI/Tableau, Amplitude with strong data analysis capabilities.
• Soft Skills: Fluency in English and the ability to communicate effectively with clients and teammates.

It'd Be Great If

• You have a proven track record of building user acquisition processes for apps from scratch.

What's in it for you

• Strong product with industry-best metrics. Adapty is among the top 5% fastest-growing SaaS companies.
• Exceptional compensation directly tied to your results.
• Direct communication and ownership. No bureaucracy, no politics, just impact.
• Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices.
• Professional support. Language learning, sports, health insurance, laptop coverage, and more.