Senior Analyst - Loyalty Marketing

Senior Analyst, Loyalty Marketing

At Williams-Sonoma, Inc. our mission is to enhance people's lives at home. This mission inspires and drives us, informs our strategy, as well as makes us special. The Loyalty Team supports that mission by leading The Key Rewards, our cross-brand loyalty and credit card programs. Covering beloved brands (including Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Mark & Graham, and Rejuvenation) our innovative team powers strategy, marketing, analytics, and operations to build loyalty across every customer touchpoint.

The Senior Analyst, Loyalty Marketing will play a key role in developing, implementing, and measuring marketing initiatives that drive customer loyalty and elevate the customer experience across the Williams-Sonoma, Inc. family of brands. This role will support The Key Rewards loyalty program by helping bring cross-brand marketing campaigns to life across email, digital, site, store, print, and other customer touchpoints.

Reporting to the Loyalty Marketing team, this person will partner closely with internal cross-functional teams, Capital One, external vendors, and analytics partners to develop campaigns, build customer journeys, and evaluate performance against Loyalty KPIs. The Senior Analyst will also bring strong data skills to the team, using SQL and analytical tools to help investigate loyalty program trends, validate & clean data, and translate results into actionable marketing recommendations.

Through this work, the Senior Analyst, Loyalty Marketing will help accelerate membership growth, deepen customer engagement, drive incremental spend, and unlock the value of WSI's cross-brand portfolio. The ideal candidate is a detail-oriented marketer and analytical thinker who is comfortable managing multiple campaigns, working with large data sets, communicating insights clearly, and operating in a fast-paced, multi-channel retail environment.

Responsibilities

• Develop, execute, and optimize loyalty marketing campaigns across email, digital, site, store, print, and other customer touchpoints.
• Support The Key Rewards campaign strategy, including acquisition, retention, seasonal, life stage, evergreen, and triggered communications.
• Write campaign briefs, define audience requirements, coordinate creative development, route approvals, and manage execution timelines.
• Partner with internal teams, Capital One, and third-party vendors to deliver online and offline campaigns that support loyalty program objectives.
• Use SQL to query, validate, clean, and analyze customer, campaign, and transaction data for campaign QA, reporting, and ad hoc analysis.
• Partner with data and technology teams to investigate program trends, troubleshoot data issues, and improve loyalty program data quality.
• Analyze campaign performance across engagement, conversion, customer behavior, spend, retention, test results, and Loyalty KPIs.
• Translate performance results into clear insights, recommendations, and next steps to improve campaign effectiveness.
• Build and maintain recurring reports and dashboards using Excel, Tableau, Domo, Power BI, Adobe Analytics, or similar tools.
• Present campaign results and insights to cross-functional partners in a clear, concise, and actionable way.

Criteria

• 2+ years of experience in performance marketing, marketing analytics, CRM, loyalty, or a similar field; retail or loyalty experience preferred.
• Bachelor's degree in marketing, business, analytics, statistics, economics, mathematics, computer science, or a related field or equivalent work experience.
• Strong campaign management experience, including briefing, audience coordination, creative development, execution, QA, reporting, and optimization.
• Strong SQL skills, with the ability to query, validate, clean, and analyze customer or marketing data.
• Experience working with large data sets and translating findings into practical marketing recommendations.
• Strong analytical, critical thinking, and problem-solving skills, with high attention to detail.
• Advanced Excel skills, including experience building reports, dashboards, pivot tables, and performance summaries.
• Excellent written and verbal communication skills, with the ability to communicate clearly across marketing, analytics, creative, technical, vendor, and leadership audiences.
• Strong project management and organizational skills; able to manage multiple campaigns and priorities across stakeholders and vendors.
• Familiarity with BI and data visualization tools such as Tableau, Domo, Power BI, Adobe Analytics, or similar platforms is a plus.
• This role requires being onsite in the San Francisco, CA office Monday through Thursday.

We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing.

People First

Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available:

Benefits

• A generous discount on all WSI brands
• A 401(k) plan and other investment opportunities
• Paid vacations, holidays, and time off to volunteer
• Health benefits, dental and vision insurance, including same-sex domestic partner benefits
• Tax-free commuter benefits
• A wellness program that supports your physical, financial and emotional health

Continued Learning

• In-person and online learning opportunities through WSI University
• Cross-brand and cross-function career opportunities
• Resources for self-development
• Advisor (Mentor) program
• Career development workshops, learning programs, and speaker series

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration).

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

The expected starting pay range for this position is $79,000 - $92,000 Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.