Digital Content & Search Specialist

The Digital Content & Search Specialist is responsible for developing and optimizing digital content that strengthens Relevant Solutions' visibility across traditional search engines, AI-powered search and answer platforms, local search, and paid digital channels. This role combines content development, Search Engine Optimization (SEO), Answer Engine Optimization (AEO), AI Optimization (AIO), local search, and digital advertising support to increase qualified website traffic, improve brand visibility, and contribute to lead generation and business growth. The role works closely with Marketing, Sales, subject matter experts, web development resources, and external partners to transform technical products, solutions, and industry expertise into useful, discoverable, and customer-focused digital content. Develop, write, edit, and optimize website, blog, landing page, product, solution, FAQ, and campaign content to support marketing and business objectives. Develop and execute SEO and content strategies that increase organic visibility, qualified traffic, engagement, and lead generation. Maintain a content calendar aligned with search opportunities, campaigns, business priorities, product initiatives, and customer needs. Search Optimization (SEO, AEO & AIO) Conduct keyword, competitor, topic, and search-intent research to identify content opportunities and high-value search terms. Optimize website content using SEO best practices, including metadata, headings, internal linking, keywords, images, URLs, and content structure. Support AEO and AIO by creating authoritative, well-structured content optimized for traditional search, AI-generated answers, featured results, and conversational search. Conduct website and content audits and coordinate with internal teams and vendors to address technical SEO, content gaps, indexing, broken links, site structure, page speed, and user-experience opportunities. Local Search & Paid Digital Advertising Manage local SEO and business listings, including Google Business Profiles and relevant directories, ensuring accurate information and strong local visibility across markets. Support paid digital advertising, including search, display, social, and retargeting, through keyword research, ad copy, landing-page optimization, targeting, and performance analysis. Performance Measurement & Continuous Improvement Monitor SEO, AEO, AIO, local search, content, and paid-media performance; track key metrics and use insights to recommend content and campaign improvements. Stay current with search algorithms, AI-search developments, SEO/AEO practices, digital advertising, and marketing technology, recommending new tools and strategies as appropriate. Cross-Functional Collaboration Collaborate with internal subject matter experts to translate technical information into clear, customer-focused, search-optimized content while maintaining consistent brand voice and messaging. Partner with Marketing, Sales, web development resources, and external partners to align content and search priorities with campaigns, product initiatives, and lead-generation goals. Key Performance Measures Organic search visibility, rankings, and qualified website traffic for priority topics and search terms. Visibility in AI-generated answers, featured results, and conversational search. Content engagement, conversion, and contribution to lead generation. Accuracy and performance of local listings and Google Business Profiles across markets. Paid digital campaign performance, including cost efficiency and landing-page conversion. On-time delivery of the content calendar and resolution of audit findings. Position Requirements Education & Experience Bachelor's degree in Marketing, Communications, Journalism, Digital Marketing, or a related field, or equivalent professional experience. 2–4+ years of experience in SEO, content marketing, digital marketing, or a related role. Experience with Google Analytics (GA4), Google Search Console, Google Business Profile, and SEO research/reporting platforms. Experience working with content management systems and marketing automation platforms. Experience in B2B, industrial, manufacturing, engineering, or technical markets is preferred. Strong writing, editing, proofreading, and content-development skills. Working knowledge of on-page, off-page, technical, and local SEO principles. Familiarity with AEO, generative/AI search, structured content, schema markup, and emerging search behavior. Familiarity with Google Ads and paid digital advertising platforms. Ability to interpret marketing and website data and translate findings into actionable recommendations. Ability to understand technical products and translate complex information into clear, customer-focused content. Strong organizational skills with the ability to manage multiple content and optimization priorities simultaneously. Physical Requirements & Work Environment Primarily sitting at a computer or in meetings, in an office or remote work setting. Heavy computer and phone usage daily. Occasional travel to company locations or industry events may be required. Equal Opportunity Employer Relevant Solutions is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all individuals, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable laws. Reasonable accommodations may be provided to individuals with disabilities to enable them to perform essential job functions. #J-18808-Ljbffr Relevant Solutions