Marketing Specialist

Position Title: Program Marketing Manager Top IT Firm Type: Contract on W2 Location: Hybrid; Redmond, WA Role Overview Microsoft's Digital Stores team is seeking a results-driven Senior Digital Commerce Manager to own and accelerate growth across our Direct Channel online storefronts. In this high-visibility role, you will shape go-to-market strategy, forge cross-functional partnerships, and ensure customers experience a seamless, compelling purchase journey — from discovery through checkout. You will sit at the intersection of sales, marketing, product, and regional operations, making this an ideal opportunity for a commerce leader who thrives in a fast-moving, data-driven environment. Key Responsibilities Develop and execute comprehensive sales and marketing plans for multiple Direct Channel storefronts, setting clear targets, milestones, and KPIs. Define seasonal campaign calendars, promotional offers, and pricing strategies aligned with corporate objectives. Continuously review and manage business performance against revenue, conversion, and customer acquisition targets. Translate data insights into actionable optimizations across merchandising, UX, and promotional levers. Present performance dashboards and executive-level business reviews to senior stakeholders. Partner closely with internal stakeholders—marketing, finance, engineering, and legal—to ensure consistent campaigns, compelling offers, and synchronized product roadmaps. Champion a unified customer experience across digital touchpoints, resolving conflicts and prioritizing with a customer-first lens. Serve as the primary commerce liaison to the buying team, aligning on product assortment, launch timing, and inventory positioning. Collaborate on long-range product roadmap planning to ensure the online store catalog reflects customer demand and business priorities. Act as the central coordination point between regional Digital Store teams and HQ, ensuring global consistency while enabling local market relevance. Drive knowledge sharing, best practices, and joint planning cycles across geographies. Qualifications Required 5+ years of experience in digital commerce, online retail, or direct channel management. Prior experience at Microsoft, Amazon, or a comparably scaled tech company with a consumer-facing online store. Demonstrated ability to build and manage end-to-end sales and marketing plans with measurable results. Strong analytical skills; fluent with commerce KPIs (CVR, AOV, ROAS, CAC, LTV). Excellent cross-functional collaboration and stakeholder management skills. Preferred Experience working with global or multi-regional digital store teams. Background in software, hardware, or subscription product merchandising. Familiarity with buying/procurement processes and product roadmap governance. Proficiency with commerce analytics platforms (e.g., Adobe Analytics, Power BI, Tableau). #J-18808-Ljbffr IFG - International Financial Group