Digital Marketing Specialist

Remote- Waltham, Massachusetts, United States 2 - 3 Years Regular Job Description We are looking for a positive, enthusiastic, and creativeteam member to join our growing marketing team. We support 20+ companies withinthe Buyers Edge Platform. Our priorities are often shifting quickly as weoperate similarly to a Marketing Agency serving our various stakeholders. Atany given moment, the members of our department are likely focused on 15separate projects. The Buyers Edge Platform Marketing Department is seeking aDigital Marketing Specialist with experience developing, creating, and managingmultiple digital and paid marketing campaigns, overseeing hundreds of thousandsof dollars of advertising spend monthly. The Digital Marketing Specialist will be responsible forday-to-day management of multiple digital marketing campaigns across paidsearch, display, and social advertising for multiple brands. Beyond paid media,this role also builds and updates landing pages, supports technical and on-pageSEO work, and helps maintain conversion tracking from website to Salesforce.This is a full-funnel execution role, not paid media alone. Much of that workruns through our vendor and agency partners: this person will regularly executeagainst vendor-delivered recommendations, creative, and campaign builds, andcoordinate with the internal team to get questions answered and work reviewed.Work includes keyword research and management, analytics and tracking, campaignimplementation, bid and budget management, landing page performance analysis,and campaign reporting. The candidate will be expected to improve campaignefficiency and increase conversions across all of these areas. The ideal candidate will be confident assisting with all PPCactivities: keyword and competitor research, optimization best practices,writing creative and conversion-oriented ad copy, and budget management. Theyshould also be comfortable picking up SEO and landing page tasks as they comeup. Day-to-day platform work spans Google Ads, Meta (Facebook/Instagram),LinkedIn, ZoomInfo Marketing, and Google Analytics 4 for measurement. Thiscandidate will be able to translate prior campaign experience to our foodserviceand hospitality audiences. Who We Are: Buyers Edge Platform is a leading digital procurementnetwork and solutions provider for the foodservice industry, deliveringsavings, insights, and technology that help operators, distributors, andmanufacturers succeed. Through its portfolio of solutions—including DigitalProcurement Network, Fresh Services, Software Solutions, and Supply ChainManagement—Buyers Edge is reshaping how the foodservice industry connects andthrives. At the heart of our work is a culture built on a passion forcollaboration, technology, and helping foodservice business succeed. Your Impact: Develop and execute digital marketing campaignsfor brands across paid search, display, video, and social platforms, primarilyGoogle Ads, Meta (Facebook/Instagram), and LinkedIn Manage campaign configuration, launch, andongoing optimization, including ad copywriting, budget/billing management, anddata-based adjustments Monitor campaign and site performance in GoogleAnalytics 4, and use it to inform optimization and reporting Build and update landing pages, and handle adhoc website update requests as they come in Execute against recommendations, creative, andcampaign builds delivered by vendor and agency partners, coordinating with theinternal team to route questions and get work reviewed Support technical SEO, on-page SEO, and contentupdates identified through audits or vendor recommendations Support Salesforce/Pardot form tracking andcompletion action setup Troubleshoot and find creative solutions tobrand-specific needs Identify and test optimization opportunitiesacross ad copy and landing pages, including A/B testing Ensure campaigns are meeting clearly definedconversion objectives Deliver analytics and reporting that showsprogress internally Maintain knowledge of industry best practicesand new technologies About You: Bachelor's degree in Marketing, Communications,Business, or a related field 2-3 years' experience in paid marketing channelsand technologies, specifically Google Ads, Meta (Facebook/Instagram), andLinkedIn Working knowledge of Google Analytics 4, withthe ability to translate performance data into optimization decisions andreporting A proven track record of successful marketingcampaigns; foodservice or hospitality experience a plus Exposure to SEO fundamentals (technical,on-page, content) and AI search visibility (AEO/GEO: how content getsstructured and cited in AI Overviews, ChatGPT, Claude, Gemini, Perplexity,etc.) is a plus. Willingness to learn both is expected regardless Comfort building or updating landing pages andbasic HTML/CSS, or willingness to learn Comfortable using AI tools (research, drafting,campaign analysis, and similar tasks) to support marketing workflows,regardless of platform Proficient in copywriting for ads, landingpages, and email Comfortable executing work delivered by anexternal vendor or agency partner, and coordinating internally to keep itmoving through review Experience working under tight deadlines in afast-moving, shifting-priority environment Not sure you meet every qualification? Studies show thatdiverse applicants often hesitate to apply unless they check every box. AtBuyers Edge Platform, we value authenticity and inclusion—if you're excitedabout the role, we encourage you to apply. You might be exactly who we’relooking for! What's in this for you: Greatbenefits from day one. We offer medical, dental, vision, FSA, company-paidlife insurance, and more—plus a 401(k) with company match. Growwith us. Enjoy strong training, development, and competitive pay. Work-lifebalance. Our flexible PTO policy lets you take time when you need it—noaccrual required. Job Snapshot Updated Date 09/22/2026 Job ID

JOB44