Marketing Manager, Brand & Creative

Marketing Manager, Brand & Creative

Join the team behind one of the most beloved brands in the country. GEICO's marketing organization sets a high bar for excellence, bringing together business acumen, strategic insights, and collaborative culture to develop best-in-class work that is disruptive, resonant, and built to perform.

We are seeking a Marketing Manager, Brand & Creative to join the Brand & Creative Team. As a member of the team, you will help drive the development of brand advertising creative through the management of various creative partners. You will evaluate and shape the creative and play an important role in the strategic development and execution of integrated marketing initiatives in collaboration with key internal stakeholders and external partners. The work you do will reinforce and improve on GEICO's position as one of America's most beloved brands.

You will manage the day-to-day agency relationships to ensure they are delivering against GEICO's strategic business objectives & budgets. You will partner with cross-functional counterparts to ensure shared strategic direction and brand cohesion across marketing initiatives. You have a passion for creative and a love for creating content that has an impact on culture.

This role reports to the Marketing Senior Director, Brand and Creative.

Responsibilities:

• Ensure the operational and executional excellence of all creative endeavors.
• Serve as main point of contact for creative agency of record; manage day-to-day relationship.
• Lead the organization of Brand & Creative projects.
• Evaluate and contribute to business and creative brief development; Author intake briefs and creative addendums for Agency Partners.
• Provide creative input and recommendations during development process; Capture and communicate consolidated feedback to agencies.
• Review marketing and non-marketing materials to ensure all creative content adheres to the GEICO brand voice and GEICO brand visual identity.
• Drive cross-functional collaboration internally and externally.
• Partner with Media to develop omni-channel and partner-driven campaigns.
• Partner with Product to ensure business & strategic alignment of all campaign materials.
• Partner with Social to ensure shared strategic direction and brand cohesion across social initiatives.
• Partner with Sports & Entertainment to identify distinct and authentic opportunities for the GEICO brand to permeate culture.
• Partner with internal Creative Studio to facilitate campaign extensions across the customer journey.
• Partner with Internal and External Communications to amplify awareness of campaigns as they go to market.
• Oversee the creative development of brand integrations through network and media partnerships.
• Optimize creative performance across the funnel.
• Synthesize & circulate creative performance metrics from Analytics.
• Partner with Analytics to interpret creative performance and incorporate findings into current and future work.
• Manage the efficient operation of the Brand & Creative function.
• Track and report on creative agency of record fee against scope of work, (analyzing impacts of changes in projects/processes and recommending adjustments to leadership as needed).
• Manage talent / usage rights / ad expirations for commercials and external assets.
• Manage budget tracking and invoicing.
• Motivate, manage & mentor creative professionals.

Requirements:

• 5+ years brand management experience or comparable Creative Agency experience
• Prior experience managing external agencies including Creative Agencies and Media Partners
• Experience managing creative professionals, including direct report(s)
• A strong understanding of how to evaluate creative - especially against strategy, contribute to its development, and deliver clear, actionable, and inspiring feedback that elevates the work
• Exceptional organizational skills to balance managing multiple projects
• Excellent written and verbal communication skills
• Unique blend of creative and analytical skills
• Strong experience developing full-funnel marketing campaigns
• Familiarity with Creative and Production processes
• Familiarity with omnichannel marketing and go-to-market planning, preferably in IAT (Inter-Agency Team) model
• Strong understanding of Paid, Owned and Earned ecosystem
• Experience managing variable budgets
• Relationship-building skills

Qualifications:

• Is flexible and adaptable to a changing business environment
• Has a strong commitment to growth
• Approaches challenges with a positive attitude and high attention to detail
• Demonstrates the ability to identify problems and propose solutions

Preferred:

• Experience in a B2C company
• Experience at Creative Agency
• Familiarity with Media fundamentals
• Familiarity with full funnel Social Media tactics

Location:

This position is hybrid, with an expectation of three days per week in office. Preferred locations are commutable to New York City (Manhattan Office) or Washington D.C. (Corporate HQ). Up to 25% travel.

Annual Salary $109,675.00 - $172,200.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate's work experience, education and training, the work location as well as market and business considerations.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

The GEICO Pledge:

Great Company: Protecting customers through life's twists and turns with innovation and integrity.

Great Careers: Personalized development programs, mentorship, and certification assistance.

Great Culture: Inclusive and collaborative culture rooted in shared success.

Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.