Head of Brand and Marketing

Head of Brand and Marketing

About the Company

Popular online retailer of women's clothing

Industry
Retail

Type
Privately Held

About the Role

The Company is seeking a Head of Brand and Marketing to take ownership of all aspects of the brand, including marketing, content, influencer, and growth. The successful candidate will be the final decision-maker on brand aesthetic, taste, and creative direction, and will be responsible for maintaining the overall brand image and content quality. This role involves developing and executing marketing strategies across various channels, managing the creator ecosystem, and leading the growth execution process. The Head of Brand and Marketing will also be tasked with creating and directing content, as well as managing the hiring and recruiting of a diverse range of content creators and influencers. Applicants for the Head of Brand and Marketing position at the company must have exceptional taste and style, with a strong creative instinct and a deep understanding of fashion and content culture. The role requires a hands-on creator mentality, with a focus on both branding and conversion. The ideal candidate will be fast-moving, highly creative, and resourceful, and will be expected to develop unconventional marketing ideas, viral moments, and partnerships. A key part of the job is to track performance metrics and scale successful strategies, as well as to own the full marketing strategy for every product launch, including content, creator strategy, paid amplification, and messaging.

Travel Percent
Less than 10%

Functions

• Marketing