Senior Analyst, Commerce Media

Overview We’re looking for an outstanding Sr Analyst—someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. This is an opportunity for a digital media star, with Retail Media Network (RMN) experience, to actively drive performance for one of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own. Responsibilities As a Sr Analyst, you’ll be responsible for campaign management activities including search campaign set‑up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation. You’ll identify and implement optimizations, build client decks and status documents, and attend client meetings as the face of our digital media plans. You will also provide guidance and training to Analysts. You will be expected to troubleshoot issues with publishers/platforms when they arise to find solutions. You will work within the full Omni/Shopper team to report results and foster client and vendor relationships. Most importantly, you must possess a strong inner drive to bring your knowledge and experience of managing search campaigns across retailers and retail media networks. Campaigns include hands‑on self‑serve with retailers including, but not limited to: Amazon, Walmart, Sam’s Club, Instacart, Kroger, Target, Citrus and Criteo, etc. Day to day your role includes: Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct‑to‑publisher programs, both independently and in support of Managers Assisting in the development of program strategies and analyses for clients (e.g., audience targeting, budget breakouts, flighting and tactical choices) and overseeing the translation of these strategies into final media recommendations In‑platform campaign set‑up and supporting the campaign QA process to ensure accurate campaign implementation, pacing, performance, troubleshooting and optimization Maintaining a level of quality assurance and accountability for delivering campaigns and executions with precision Ensuring that media deliverables meet and align with client goals and objectives Overseeing performance forecasts, budget allocations and providing data‑based rationale for these recommendations Providing creative solutions to client challenges Oversight of Analysts and supporting their growth and professional development Understanding big picture implications and how insights can be applied in other programs and environments Fostering relationship with internal team Developing and maintaining quality control procedures for campaign implementations Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts Adopting established account management standards and program management best practices Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance Active knowledge sharing with capability and broader agency Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity Be strategic partner to any off‑shore resources – ensure closely aligned on all tasks and partner to share analyst responsibilities Assisting in the development and documentation of best practices for improving communication and collaboration within the team and the group Support Manager in monthly, QBR, MMM reporting deliverables Keep up to date on industry trends and send highlights to greater team when applicable Handle ad‑hoc reporting requests as they come through Qualifications 2 to 4 years of digital media experience, 1+ years of SEM/RMN/Shopper Marketing experience Hands on keyboard experience building and launching search campaigns as self‑service on AMZ or WMC Strong familiarity with the digital environment and a clear understanding of media planning and buying process (Walmart, Amazon, Sam’s Club search experience preferred) Keen attention to detail and an analytical approach to achieving objectives Solid quantitative and research skills, and proven data interpretation capability Fluency with Microsoft Office (Word, PowerPoint, Excel). Excellent client presence and ability to lead discussions with internal and external leadership Strong ability to understand client objectives and how they translate into search and media strategies Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others Willingness to travel as needed – you’re open to new places, new faces and new ideas CPG experience a plus Enterprise level client work a plus Benefits Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. All your information will be kept confidential according to EEO guidelines. Compensation Range USD $66,120.00 – USD $91,350.00 / Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/1/2026. #J-18808-Ljbffr Publicis Groupe