Business Development Marketing Analyst

Role Description

The Business Development Marketing Analyst is a key contributor to the business development team. This role is integral to shaping the company’s narrative, market position, and business development success in the public sector. It encompasses the development, execution, and optimization of multi-channel campaigns, with an emphasis on driving brand awareness, digital engagement, and sales enablement. Success requires creativity, project management ability, analytical strength, and stellar cross-functional collaboration.

What you'll do

• Develop, execute, and optimize marketing campaigns including Account-Based Marketing (ABM) campaigns in close partnership with the Senior Director and Growth teams.
• Design and implement multi-touch brand awareness campaigns leveraging social media, digital display advertising, geofencing, content syndication, and events.
• Coordinate all stages of marketing campaign development—from planning and kickoff to delivery and post-campaign debrief—ensuring alignment to scope, budget, and timeline.
• Produce marketing collateral and sales assets, including thought leadership content, factsheets, blogs, case studies, whitepapers, and event summaries.
• Develop, schedule, and manage digital content for social media (LinkedIn, X/Twitter, YouTube, etc.) and web, amplifying company messaging and maintaining a regular communications cadence.
• Execute geofencing and location-based campaigns for trade shows, policy events, and targeted agencies.
• Maintain digital asset libraries, update content repositories, and ensure brand compliance in all public-facing materials.
• Technical Proposal Content Support: Assist in the organization and maintenance of technical content libraries, including writing and editing standardized proposal boilerplate and capability statements in collaboration with technical SMEs.
• Government-Specific Content: Produce specialized content assets, such as contract vehicle overviews, compliance summaries, and Fed/State RFP response templates, tailored for government audience consumption.
• Create and manage demand generation campaigns to drive pipeline growth.
• Develop nurture streams and lead follow-up strategies, tracking Marketing Qualified Leads (MQLs) to sales opportunities in Salesforce.
• Support business development teams with tailored collateral throughout the customer lifecycle, influencing conversion rates and long-term account relationships.
• Utilize analytics platforms (Google Analytics, Salesforce, ABM platforms) and campaign reporting to measure performance, track ROI, and inform strategic improvements.
• Monitor web traffic, campaign engagement, conversion metrics, and lead quality; summarize findings for leadership and provide actionable recommendations.
• Assist in managing the marketing budget: ensure fiscal discipline across events, campaigns, and creative initiatives.
• Support data cleanliness within the CRM and Marketing Automation platforms, ensuring all campaign tracking adheres to internal governance and public sector data privacy guidelines.
• Execute the Market Shaping strategy, ensuring consistency across company, partners and platforms.
• Work cross-functionally with BD, technical subject matter experts, and creative resources to achieve unified marketing operations.
• Uphold high standards for brand identity, messaging accuracy, and market reputation.
• Support contract and vendor coordination for creative and digital services.
• Other duties as required.

Qualifications

• Experience & Tenure: 2–4 years’ marketing or communications experience (public sector focus preferred); internships and relevant project experience considered.
• Track Record: Demonstrated success in campaign execution, digital content creation, and analytics/reporting.
• Technical Proficiency: Proficiency with multi-channel digital marketing platforms: social media, display advertising, content syndication, Hootsuite, HubSpot, Salesforce, Google Analytics, WordPress, and ABM tools.
• Communication: Strong written and verbal communication skills; proven ability to create persuasive, market-facing copy.
• Project Management: Advanced project management, attention to detail, and ability to meet deadlines across simultaneous initiatives.
• MarTech Optimization Support: Demonstrated ability to troubleshoot and optimize technical campaign setup within Marketing Automation (e.g., HubSpot/Pardot) and CRM (Salesforce) platforms.
• Education: Bachelor's degree in Marketing, Communications, Business, or relevant field.

Desired skills

• Prior experience collaborating with cross-functional business teams, creative resources, and vendors.
• Experience in a public sector, B2B, or government-facing environment.
• Commitment to data-driven decision making, continuous improvement, and brand stewardship.

Compensation

$90,400 — $101,700 USD

Other requirements

• Legal authorization to work in the United States.
• Ability to meet any other requirements for government contracts for which candidates are hired.
• Work authorization that doesn’t require visa sponsorship, now or in the future.
• May be subject to a government background check or security clearance, depending on the contract.

Benefits

• Health coverage — comprehensive medical, dental, and vision plans to support your overall health needs.
• Insurance coverage — Nava provides disability, life, and accidental death insurance at no cost.
• Time off — vacation, holidays (including Juneteenth), and floating holidays to rest and recharge.
• Company holidays — enjoy 12 paid federal holidays each year on top of your regular PTO.
• Annual bonus — when Nava meets its goals, eligible employees receive a performance-based annual bonus.
• Parental leave — paid time off for new parents, plus weekly meals delivered to your home.
• Wellness program — full platform offering physical, mental, & emotional health resources & support tools.
• Virtual care — see doctors online with no copay through a virtual visit program (depending on available providers).
• Sabbatical leave — earn extended unpaid leave after continuous service for personal growth or rest.
• 401(k) match — Nava matches 4% of your salary to support your retirement savings plan.
• Flexible work — remote-first environment with flexibility built around your schedule and responsibilities.
• Home office setup — company laptop & setup assistance provided via Staples for remote work needs.
• Utility support — monthly reimbursement to help offset eligible home office utility expenses.
• Learning opportunities — internal training programs and resources to help grow your professional skills.
• Development opportunities — LinkedIn Learning access & an annual allowance for courses, tuition, & certs.
• Referral bonus — get rewarded when you refer great people who join the Nava team.
• Commuter benefits — pre-tax commuter programs to support in-office travel when applicable.
• Supportive culture — A collaborative and remote-friendly team environment where people genuinely care.

Location

We have fully remote options if you reside in one of the following states: Alabama, Arizona, California, Colorado, Connecticut, DC, Delaware, Florida, Georgia, Illinois, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, North Carolina, New Jersey, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Texas, Tennessee, Utah, Virginia, Washington, Wisconsin.

*If you are not living in one of the states listed above, unfortunately, you will not be considered for a position at this time.

Equal Employment Opportunity

Nava is committed to providing equal employment opportunities without discrimination or harassment on the basis of race, gender and/or gender identity or expression, color, creed, religion, religious creed, age, national origin, ethnicity, disability, veteran or military status, sex, sexual orientation, reproductive health autonomy, pregnancy, childbirth, and medical conditions related to pregnancy or childbirth, genetic information, domestic violence victim status, marital status, citizenship status, or any other characteristic protected by law. Nava prohibits any such discrimination or harassment. This policy applies to all employees, applicants, contractors, and temporary workers of Nava.