Senior Director of Marketing, Demand Generation

Redmond, WA • Miami, FL • New York, NY • Chicago, IL • Irvine, CARemote Available Full-time $90k - $150kPosted 07/08/2022If you are a Senior Director of Marketing, Demand Generation with experience, please read on! The Senior Director of Demand Generation will be tasked with the primary goal of creating pipeline growth and optimizing our marketing funnel performance. You should have strong experience executing and delivering successful lead generation programs in a SaaS-based company and extra points if youve worked in a technology company serving faith leaders, churches or pastors. You are a high-energy and results-oriented collaborator, who can work closely with leaders across the organization to quickly identify challenges and come up with solutions in order to achieve success.Top Reasons to Work with UsWe have a passion for making all employees feel supported. In addition to having a genuine interest in helping you do your best work and drive your career, we offer: 100% employer-paid premiums for Medical, Dental, and Vision for employee 50% employer-paid premiums for Medical, Dental, and Vision for dependents 401K match program Flexible working program 12 paid company holidays Minimum 15 days PTO; PTO varies by position Paid parental and adoption leaveWhat You Will Be Doing-Planning: Develop strategic demand generation marketing plans and campaigns that foster and grow prospect conversion to closed business and resell and cross sell within current customer segment

• People Management: Inspire, lead and develop 10+ marketers to drive lead generation campaigns, generating and accelerating sales lead demand and create sales pipeline
• Budget/Metrics Reporting: Own and manage demand generation budget and reporting of KPIs on marketing activities, effectiveness and business impact
• Continuously improve campaign strategies by collaborating with product marketing and sales leaders to understand and encompass the buyer journey. Optimize lead flow, data hygiene, lead scoring, and nurture models that align to industry best practices and perform above benchmarks. Establish and maintain scalable processes and systems that ensure best practices in campaign and lead management.
• Forge strong communications with sales and customer success teams, and support lead flow service level agreements (SLAs) between marketing and sales.
• Segmentation Marketing: Work with campaign leads on refining strategic marketing plan in support of customer segments; including content strategy, email marketing nurture programs and field marketing.
• Be an active member of the Marketing leadership team, helping evaluate and make explicit strategic tradeoffs for the business across all markets and functions, and developing proposals to senior executives for strategic, incremental investments.What You Need for this Position-10+ years of demand generation experience
• Prior experience working at a SaaS company is required
• 3+ years leadership experience building and managing high-performing teams
• Strong leadership skills; able to mentor and drive a team to achieve desired results
• Strong presentation skills and comfort communicating with senior leadership
• Seasoned marketing leader with a proven track record in creating results-oriented marketing programs.
• Ability to think strategically, architecting scalable, cost effective programs with the desire and willingness to dig in and roll-up sleeves at the tactical level.
• Expert in end-to-end campaign development, execution, and measurement
• Proficiency in marketing automation systems (preferably Marketo)
• Strong organizational skills to effectively manage multiple people, and projects with tight deadlines
• Innovative out-of the box thinker. You know the playbook but youre not limited by it.
• Excellent analytical and quantitative skills to interpret data and translate it into actionable insights
• Excellent communication skills, both written and verbal, with close attention to quality and detail
• Keen understanding of the B2B marketing funnel, with experience developing campaigns and programs to create, capture and qualify demand throughout the funnel
• Proven experience in developing and executing marketing plans that meet specified ROI, within budget and delivered on time.
• Customer obsessed and data literate. Able to gather and interpret market, consumer and customer data and present recommendations.

BA/BS Degree in Marketing or equivalent combination of education and experienceWhat's In It for You100% employer-paid premiums for Medical, Dental, and Vision for employee50% employer-paid premiums for Medical, Dental, and Vision for dependents 401K match program Flexible working program 12 paid company holidays Minimum 15 days PTO; PTO varies by position Paid parental and adoption leaveSo, if you are a Senior Director of Marketing, Demand Generation with experience, please apply today or apply directly to View email address on click.appcast.io!Colorado employees will receive paid sick leave. For additional information about available benefits, please contact Liana PryorThis job is open to telecommute candidates.Applicants must be authorized to work in the U.S.Preferred SkillsSaaSMarketing CampaignManagementMarketing