Market Research Manager
Mindlance
Market Research Manager
We are seeking an insights professional to deliver B2B consumer research that shapes our Fortune 100 financial services client's marketing, advertising, and brand strategies.
What You'll Do
- Lead Research Projects: Design, run, and analyze custom quantitative and qualitative studies, including questionnaire design, data analysis, and report writing.
- Manage Brand Metrics: Oversee brand health tracking, communication trackers, creative pre-testing, and media effectiveness studies.
- Translate Data into Stories: Turn complex data from primary, secondary, and syndicated sources into clear, visual, and compelling presentations for senior leadership.
- Manage Vendors: Act as the primary point of contact for third-party research agencies to ensure projects are delivered on time and within scope.
- Collaborate Internally: Partner with marketing teams and stakeholders to ensure research directly addresses business goals and drives strategic decisions.
What You'll Bring
- Proactive Mindset: Comfortable working independently in "white space" to propose fresh research solutions.
- Analytical Polish: Strong ability to interpret survey results, pull ad-hoc data, and connect insights directly to business outcomes.
- Communication Skills: Excellent writing and data visualization skills, with a talent for making complex findings easy for executives to understand.
Qualifications
Basic Qualifications (Required)
- Education: Bachelor's Degree or Military experience.
- Experience: 5+ years of hands-on experience in primary market research.
Preferred Qualifications (Nice-to-Have)
- Degree: Degree or Advanced Degree (MBA/MS) in Marketing, Research, Business, or Behavioral Sciences.
- Industry Experience: 3+ years of client-side research experience, ideally with 2+ years at a Fortune 500 company.
- Domain Expertise: Proven experience leading brand health tracking and media/creative effectiveness studies.
- Technical Skills: 2+ years using analytical tools like SPSS, SQL, R, Python, or SAS.
- Strategy Focus: 2+ years in marketing strategy or 1+ year managing Fortune 500 ad campaigns.
EEO: "Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans."
Vacancy posted 12 hours ago
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