Business Development Representative (One-on-One Advising)

Business Development Representative (One-on-One Advising) A key driver of Kaplan Advising’s growth, responsible for generating and qualifying new leads, engaging prospective families through proactive outreach, and building a strong pipeline of qualified opportunities. Responsibilities Conduct high-volume outbound prospecting via phone, email, and other channels to engage prospective families and generate interest in Kaplan's admissions consulting services. Qualify inbound leads from marketing campaigns, web inquiries, webinars, and referral sources to assess fit, intent, and readiness for a consultation. Schedule qualified consultations for the Senior Advising Manager team, ensuring smooth handoffs and accurate context on family goals, student profiles, and timing. Research and identify prospective families, schools, community partners, and referral channels to continuously expand the top of the funnel and uncover new sources of pipeline. Maintain accurate and timely records in CRM systems, logging all outreach activity, family interactions, and lead status updates to ensure pipeline visibility and data integrity. Meet and exceed activity and outcome targets including outbound touches, conversations held, qualified meetings booked, and pipeline contribution to revenue goals. Collaborate with team members to share feedback on lead quality, messaging effectiveness, and conversion trends, helping to refine campaigns and optimize lead generation strategies. Follow up consistently and persistently with prospective families across multi-touch sequences, nurturing interest and re-engaging cold or stalled leads to maximize conversion rates. Stay current on Kaplan's advising offerings, the K12 and college admissions landscape, and competitive positioning to articulate value clearly and answer initial family questions with credibility. Uphold Kaplan's standards of professionalism and integrity by maintaining a student‑ and family‑focused approach in every interaction, ensuring trust and a positive first impression of the brand. Minimum Qualifications Bachelor's degree in Business, Communications, Marketing, Education, or a related field. Minimum of 1 year of experience in a sales development, inside sales, customer engagement, admissions, or related outreach role, ideally within education or a high‑touch service environment. Strong written and verbal communication skills with the ability to build rapport quickly and articulate value to families. Comfort with high‑volume outreach including cold calling, email prospecting, and multi‑channel sequences. Working knowledge of CRM platforms (e.g., Salesforce, HubSpot) and sales engagement tools. Strong organizational and time‑management skills with the ability to manage a large pipeline and prioritize effectively. Resilience, coachability, and a growth mindset; ability to handle objections and rejection while maintaining momentum. Curiosity and active listening skills to uncover family needs and qualify fit accurately. Preferred Qualifications Prior experience as an SDR, BDR, or Admissions Counselor in education, EdTech, or professional services. Familiarity with K12 and/or College Admissions markets. Benefits Remote work provides a flexible work/life balance. Comprehensive retirement package automatically enrolled in The Company Contribution Plan (8‑10% annual company contribution based on tenure). Gift of Knowledge Program provides tuition assistance and substantial discounts for employees and immediate family members. Comprehensive health benefits—new hire eligibility starts on day 1 of employment. Generous paid time off, including paid holidays, vacation, personal and sick time, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to local communities. Salary and Compensation Salary Grade A: $31,200 to $78,647. The specific compensation offered will be determined by a variety of factors, including but not limited to the candidate's qualifications, relevant experience, education, skills, and market data. Location Remote/Nationwide, USA. Diversity & Inclusive Employment Statement We are an equal‑opportunity employer and comply with all applicable federal and state wage laws. Kaplan is committed to fostering an inclusive workplace that values diversity, promotes equity, and integrates inclusivity into all aspects of our operations. All qualified applicants will receive consideration for employment regardless of age, race, creed, color, national origin, ancestry, marital status, sexual orientation, gender identity or expression, disability, veteran status, nationality, or sex. Kaplan considers qualified applicants for employment even if applicants have an arrest or conviction in their background check records, in accordance with applicable regulations. Kaplan is a drug‑free workplace and complies with applicable laws. #J-18808-Ljbffr Kaplan, Inc.