Senior Email Marketing Specialist

Job Description

Job Description

Who we are : Founded in 2001, Vivid Seats (NASDAQ: SEAT) is a leading online ticket marketplace committed to becoming the ultimate partner for connecting fans to the live events, artists, and teams they love. We believe in the power of experiences and are fiercely dedicated to building products that inspire human connections. Named as one of Built In's top places to work in 2025 , we believe that our People are our greatest competitive advantage. To support our People, we have built a company culture that empowers our employees to embrace challenges, encourages unity through collaboration, and seeks to constantly evolve by leveraging data and inspiring innovation.

We believe in harnessing emerging technology to power performance and unlock creativity. As part of our culture of innovation, we actively embrace the use of AI tools to enhance decision-making, improve workflows, and produce better outcomes for our customers.

The Opportunity:  

As a Senior Email Marketing Specialist , you will play a critical role in delivering personalized customer experiences that connect fans with the events they love. As a member of the CRM team, you will be responsible for the hands-on execution, optimization, and quality assurance of email, push notification, and in-app messaging campaigns across the customer lifecycle. 

This role is ideal for someone who enjoys both the technical and strategic aspects of CRM marketing. You'll leverage Braze, Liquid templating, customer data, and HTML email development to build dynamic, personalized campaigns that drive engagement, app adoption, repeat purchases, and revenue growth. 

As Vivid Seats continues to invest in our CRM and Customer Data Platform capabilities, you'll help scale sophisticated customer journeys, automation programs, and personalization strategies that reach millions of fans across multiple channels. 

You will work alongside an experienced cross-functional team and have the opportunity to make a measurable impact on customer engagement and business performance. 

How your role contributes to the success of Vivid Seats:  

• Data-fueled personalization: Leverage CRM technology, customer data, and Liquid scripting to create highly personalized email, push, and in-app experiences that increase engagement, repeat purchase behavior, and customer lifetime value.
• Seamless multi-touch engagement: Build, deploy, and optimize dynamic customer journeys across email, push, and in-app channels, ensuring consistent and relevant experiences throughout the customer lifecycle.
• Strategic execution: Partner with CRM, Product, Engineering, and Analytics teams to deliver campaigns, automation programs, and personalization initiatives that drive app adoption, customer engagement, and revenue growth. 

How your role expectations will progress in the first 30, 90 and 180 days  

30 days in:  

• Complete new hire orientation and gain the tools, resources, and context needed to be successful.
• Learn how ticket marketplaces operate and how CRM contributes to customer acquisition, engagement, retention, and revenue growth.
• Acclimate to team processes, company objectives, and Vivid Seats values.
• Leverage existing expertise in Braze and Liquid to support campaign builds, personalization initiatives, and customer journey execution.
• Become familiar with Vivid Seats' CRM architecture, audience segmentation strategy, and customer lifecycle programs. 

90 days in:  

• Independently build, QA, and launch email, push, and in-app campaigns within Braze.
• Contribute ideas, processes, and technical solutions for campaign efficiency.
• Develop a strong understanding of Vivid Seats product categories and customer lifecycles.
• Create and maintain dynamic content experiences using Liquid, customer attributes, catalogs, and behavioral data.
• Troubleshoot rendering, personalization, segmentation, and campaign execution issues.
• Prioritize projects while effectively collaborating with stakeholders across the org. 

180 days in:  

• Own end-to-end execution of CRM campaigns, including audience configuration, personalization, QA, deployment, and performance analysis.
• Build and maintain scalable customer journeys, triggered campaigns, and automated lifecycle programs within Braze.
• Develop reusable content modules and personalization frameworks that improve campaign scalability and operational efficiency.
• Contribute to promotional planning and lifecycle marketing strategies through a strong understanding of customer behavior and business objectives.
• Partner with Marketing, Product, Engineering, and Analytics teams to implement new initiatives and enhance customer experiences across channels. 

What You'll Bring:  

• 5+ years of experience executing CRM and lifecycle marketing campaigns.
• 2+ years of hands-on experience building, coding and deploying campaigns within Braze.
• Proficiency with Liquid templates, conditional logic, personalization, and dynamic content.
• Strong HTML and CSS email development skills with the ability to code, QA, troubleshoot, and modify responsive email templates without engineering support.
• Experience building and maintaining Canvas journeys, triggered campaigns, audience segmentation, and dynamic messaging experiences within Braze.
• Must be comfortable writing and editing HTML email code and Liquid logic directly within Braze.
• Experience leveraging customer data platforms (CDPs) or APIs to support audience segmentation, personalization, and customer journey optimization.
• Working knowledge of SQL, APIs, webhooks, and relational data structures is a plus.
• Proven ability to build and deploy highly personalized customer communications at scale.
• Strong organizational and project management skills with exceptional attention to detail.
• Analytical mindset with the ability to leverage campaign performance.
• Excellent communication and collaboration skills with the ability to work across teams.
• Candidates should be prepared to discuss prior experience building dynamic personalized campaigns using Liquid and HTML within Braze or a comparable platform. 

How We Operate - SEAT Principles: