Paid Media Specialist

WHO WE ARE:

Leap is revolutionizing the event technology industry by empowering organizers to create experiences that are more engaging, more thrilling, and more impactful than ever before. Our all-in-one suite of ticketing, mobile apps, experiential marketing, and patron management tools, combined with our expert marketing services, allows organizers to drive nonstop engagement and capture all customer data from their entire event. That's why iconic brands like New York Comic Con, Bonnaroo, Illuminarium, and the NHL choose us to power their events. We are a diverse and passionate team of event experts and fans who are dedicated to helping organizers transform their event experiences. Like our clients, we live and breathe events. We take our passion, knowledge, and hands-on experience and apply it to our work every single day. With offices in Dallas, Montreal, and Sydney, and an expansive remote workforce across the globe, our diverse backgrounds give us the experience needed to create incredible events for any industry, anywhere in the world. Role Overview The Paid Media Specialist will support the execution, optimization, and reporting of paid media campaigns across multiple clients, brands, and channels. This role is highly detail-oriented and execution-focused, helping ensure campaigns launch accurately, pace efficiently, and perform against defined goals. The Specialist will work closely with the Paid Media Director and broader marketing team to manage day-to-day campaign operations, maintain campaign organization and QA standards, and contribute to ongoing performance improvements across platforms Key Responsibilities Build, launch, and manage paid media campaigns across Meta, Google, YouTube, Display, OTT/CTV, and emerging platforms Support campaign setup including audience creation, tracking, UTMs, creative trafficking, and platform QA Monitor campaign pacing, spend, delivery, and performance on a daily basis Execute ongoing optimizations related to targeting, bidding, creative, placements, and audience strategy Assist with campaign reporting, dashboard updates, and performance recaps Maintain campaign organization including naming conventions, documentation, and workflow accuracy Collaborate with creative, analytics, and account teams to support campaign execution and delivery Troubleshoot campaign issues and help ensure campaigns remain active and healthy Stay current on platform updates, best practices, and emerging digital media trends Required Qualifications 2-4+ years of experience in paid media, digital marketing, or media buying Hands-on experience with Meta Ads Manager and Google Ads Understanding of campaign setup, optimization, targeting, and reporting fundamentals Strong attention to detail and organizational skills Ability to manage multiple campaigns and deadlines simultaneously Comfortable analyzing campaign data and identifying optimization opportunities Strong communication and collaboration skills Preferred Qualifications Experience in sports, entertainment, ticketing, live events, or consumer-facing brands Familiarity with Google Analytics, pixels, conversion tracking, and tagging Experience with reporting tools and campaign pacing documents Exposure to programmatic, YouTube, OTT/CTV, or emerging media channels Experience working in agency or fast-paced client-service environments What Success Looks Like Campaigns launch accurately and on schedule Budgets and pacing are monitored proactively Optimizations are implemented consistently and thoughtfully Reporting is organized, timely, and actionable Campaign operations remain clean, efficient, and scalable Internal teams feel confident in campaign execution and support

BENEFITS:

We offer Medical, Dental, Vision, and Voluntary benefits Generous PTO Paid parental leave (following 12 months of continuous employment) 401K Match $200 event reimbursement Access to learning & development opportunities through our LMS platform and peer-to-peer LeapU program

OFFICE INFORMATION:

Leap Event Technology is a remote-friendly company. However, we do offer the option of working in the office for employees located in Montréal (CAN), Pittsburgh (U.S.), Dallas (U.S.), Sydney (AUS). All of our offices are stocked with snacks and drinks and we provide a free lunch every week. We offer a monthly travel stipend, and even host the occasional themed party and happy hour! If you don't live near an office but happen to be visiting nearby, you can work from the office for as long as you need.

LEARN MORE:

Leap Event Technology