Product Strategy Director - GTM Strategy & Execution

Job Description

The Product Strategy Director - GTM Strategy & Execution is accountable for building and scaling, and governing an enterprise-grade a cohesive GTM narrative – translating strategy, product value, and client outcomes into clear, consistent communications across audiences and channels that drive alignment and action. This Executive Director partners with senior GTM leadership to drive messaging architecture, executive communications (and communication cadence) for high-stakes launches, strategic shifts, and change moments.

As an Executive Director in GTM Strategy & Execution in the CDAO Platform team, you will operate with significant responsibility, and influence outcomes through cross-functional leadership (at times without direct authority) in a fast-moving, ambiguous environment – the role does so by bringing the rigor of structured problem solving and synthesis in strategy communication.

This role works in close partnership with GTM leadership, GTM & Product Marketing team members, Communications, Product Management, Customer Success, and other Technology leaders and teams across the Firm.

Success is measured by adoption of approved executive messaging, improved clarity and consistency in leadership and cross-functional communications, and establishing repeatable systems (process governance, templates, toolkits, feedback loops) that increase speed, quality, and consistency.

 

Job Responsibilities:

• Own the end-to-end GTM narrative and messaging architecture, including value propositions, message maps, and talk tracks across products and with diverse target audiences.
• Translate GTM strategy into integrated communications plans spanning senior leadership and stakeholder updates, launches’ communications, enablement assets, and executive-ready narratives, ensuring a consistent storyline, clear “so what”, and specific calls to action.
• Lead executive and strategic communications for GTM leadership, including all-hands narratives, keynotes, talking points, FAQs, and anticipated Q&A – clearly framing options, trade-offs, implications, and decisions for high-stakes moments.
• Partner with Product (and Engineering), Client Discovery and Client Success to deliver launch and change  management communications -  ensuring clarity of “what changed, why it matters, and what to do next” for the client facing and supporting teams.
• Create and manage GTM content toolkits that enable execution, including product one-pagers, release notes, pitch narratives, customer stories, internal FAQs, presentation frameworks, and reusable messaging assets.
• Establish and run communications governance and approval workflows that balance speed with control, maintaining a single source of truth for narrative, core messaging, and current positioning; clarify decision rights, escalation paths, and versioning.
• Build an editorial rhythm and operating cadence with key stakeholders, prioritizing the highest-impact communications and ensuring timely delivery against GTM milestones.
• Define, track, and report measurement for communications effectiveness (e.g., engagement, adoption, utilization, and quality of field feedback), and iterate content and process based on performance signals.
• Operate in close partnership with GTM leadership, GTM & Product Marketing team members, Communications, Product Management, Customer Success, and other Technology leaders and teams across the Firm to align messaging and execution
• Drive adoption of approved messaging across GTM and deliver launch and change communications on time with high quality, improving readiness, reducing rework, and increasing leadership alignment and comprehension in high-visibility moments
• Improve content operations through faster production cycles and fewer revisions via effective governance and reusable messaging modules, and grow the volume and quality of customer proof points embedded in GTM storytelling to strengthen credibility and differentiation

 

Required Qualifications:

• 8+ years of career experience with a background in strategy consulting, tech product marketing management, integrated communications, technology product storytelling, or strategic communications

• Demonstrated success supporting B2B and enterprise GTM organizations

• Proven track record building messaging architectures for complex, multi-stakeholder offerings

• Proven ability to translate strategy into crisp, executable narratives

• Executive-grade writing and presentation development skills
• Experience preparing senior leaders for high-visibility communications
• Experience leading cross-functional launches and change communications with multiple stakeholders
• Track record of delivering repeatable toolkits and measurable outcomes
• Ability to operate effectively in ambiguity and influence without direct authority
• Strong judgment, prioritization, and operational discipline
  
   

Preferred Qualifications:

• Experience supporting a multi-product portfolio and/or platform-level narrative, with demonstrated ability to manage competing priorities and objectives across lines of business
• Familiarity with GTM methodologies, enablement practices, and the mechanics of field adoption and end-user evangelization
• Experience building client storytelling and advocacy pipelines (e.g., case studies, references, outcome proof points)
• Demonstrated use of data and insights to strengthen message credibility and sharpen execution
• Strong narrative strategy, message mapping, and editorial judgment, paired with disciplined execution under tight timelines
• Deep capability in executive communications, leadership storytelling, and creating clear, structured, decision-ready materials; excels at cross-functional leadership, stakeholder management, and designing processes that scale
• Measurement mindset, using adoption and engagement signals to continuously improve content quality, consistency, and speed

About Us

JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our  FAQs for more information about requesting an accommodation.

JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans

About the Team

Our professionals in our Corporate Functions cover a diverse range of areas from finance and risk to human resources and marketing. Our corporate teams are an essential part of our company, ensuring that we’re setting our businesses, clients, customers and employees up for success.