Marketing Enablement Specialist (Datech Solutions)

Marketing Enablement Specialist

The Marketing Enablement Specialist for our Datech Solutions Organization supports our digital marketing platform and tactics to boost the company's brand and services.

The role will support the implementation of digital programs and campaigns in a supporting manner to internal parties regarding the digital execution of vendor campaigns.

The Marketing Enablement Specialist executes digital marketing efforts, optimizes the user experience throughout the sales cycle, increases marketing effectiveness, improves customer satisfaction and amplifies the TD SYNNEX brand.

The key objective will be providing support to build brand engagement, monitor qualified and relevant traffic, and obtain consumer insights to help optimize strategies from online campaign performance. Maintains a good knowledge of tools, principles, theories and concepts with general understanding of the industry practices, techniques and standards.

The role will develop solutions to a wide variety of problems and works on projects requiring evaluation and analysis.

The role will require inauguration to inaugurate best practices and precedents for guidance and determines best course of action to achieve results.

"Let's Achieve Great Outcomes. TD SYNNEX is the partner that helps unlock business results for all."

Candidates from Guatemala, Dominican Republic are encouraged to apply.

What You'll Do:

• Create, optimize, execute digital marketing campaigns and platforms for online promotional campaigns in diverse categories of advanced digital implementation including web design, digital advertising, email marketing, e-merchandising, online learning, digital video, digital online broadcast (webinars and live stream), online content management and other related digital marketing areas. Creates and implements digital marketing assets and performs other marketing activities to meet business objectives and revenue goals. Manages digital content, content procurement, development, and content posting activities. Demonstrates an advanced knowledge of marketing in channel distribution and applies knowledge to digital campaign planning.
• Maintains brand standards or TD SYNNEX and its vendor partners. Consults with stakeholders and leads design teams for digital specifications and user experience. Reviews and edits all incoming content to ensure product consistency, spelling, pricing, promotional or launch materials meet specified requirements and parameters, translations, etc.
• Optimize and improve strategic digital marketing activities by recommending traffic building strategies. Supports marketing in driving traffic to attract and convert new customers, gain user adoption, and increase on-line sales. Develops reporting, measures, analyzes, tests, implements strategies to make incremental change, advocates continual improvement in digital marketing analytics.
• Create & Support integrated marketing programs, participates in the development of new digital marketing deliverables, and may be involved in annual planning. May conduct internal audits of marketing deliverables, external vendor RFI's or develop proposals as needed. May lead in the development of new marketing projects, platforms, dashboards, or customer facing tools.
• Conducts TD SYNNEX associate training and presentations in area of expertise. May participate in the development and amplification of skills or act as a mentor to other digital marketing specialists.
• Inaugurate the best-of-class deliverables and strategies, tools and processes with the support of Regional Marketing Leader working across regions and businesses.
• Tracks, collects, analyzes and reports data, identifies trends and insights and evaluates results to achieve maximum ROI for on-site campaigns.

What We're Looking For:

• 3+ Years of relevant work experience
• Proficient in English (level B2 or higher) required.
• Able to execute instructions and to request clarification when needed.
• Possesses basic data entry skills.
• Able to recognize and attend important details with accuracy and efficiency.
• Understand, communicate, and collaborate effectively with people across various identities.
• Able to negotiate skillfully and promote/sell ideas persuasively.
• Possesses strong organizational and time management skills, driving tasks to completion.
• Able to constructively work under stress and pressure when faced with high workloads and deadlines.
• Able to collaborate and build solid, effective working relationships with others.
• Able to work independently with minimum supervision.
• Able to quickly learn/adapt to new systems and technology.
• Able to use relevant computer systems and applications at an intermediate level.
• Relevant experience in digital marketing and possesses basic skills or relevant to area of expertise. Has a working knowledge of digital marketing platforms and may have intermediate experience in one or more areas of digital implementation (Email marketing, web development, online education, e-merchandising/e-commerce, analytics).
• Able to execute instructions and to request clarification when needed.
• Possesses basic clerical and data entry skills.
• Possesses strong data entry skills.
• Able to perform basic mathematical calculations.
• Able to recognize and attend important details with accuracy and efficiency.
• Able to communicate clearly and convey necessary information.
• Able to converse and write effectively in English.
• Able to create and conduct formal presentations.
• Able to interact effectively with all levels of management.
• Able to negotiate skillfully, promote/sell ideas persuasively, and close transactions with mutually beneficial results.
• Possesses strong multi-cultural interpersonal skills.
• Possesses strong leadership skills with a willingness to lead, create new ideas, and be assertive.
• Possesses strong organizational and time management skills, driving tasks to completion.
• Able to constructively work under stress and pressure when faced with high workloads and deadlines.
• Able to maintain and promote social, ethical, and organizational standards in conducting internal and external business activities.
• Able to work independently with minimum supervision.
• Able to maintain confidentiality of sensitive information
• Able to build solid, effective working relationships with others.
• Able to exhibit ability to be sensitive to the needs, concerns, and feelings of others.
• Able to quickly learn new systems and technology.
• Able to use relevant computer system applications at an intermediate level.
• Full knowledge of assigned product / service line.
• Gaining understanding of organization's entire product / service line.
• Works on small to mid-size accounts of moderate complexity.
• Works with some supervision.
• Perform and perfects sales and service tasks and procedures under self-direction.
• Build relationships directly with customers to broaden the customer base and increase sales.
• Actions impact the success of the entire work group.
• Failure to accomplish goals or meet customer expectations will result in failure of the work group to meet goals.

Other Education/Certifications:

• Bachelor's degree in Marketing or Business Administration desired.

Working Conditions:

• Professional environment (Remote).
• Occasional non-standard work hours or overtime as business requires.
• On-call availability required as necessary.
• Frequent Travel Required (25%).

What's in it for You?

• Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle.
• Grow Your Career: Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses.
• Elevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program.
• Diversity, Equity & Inclusion: It's not just a phrase to us; valuing every voice is how we succeed. Join us in celebrating our global diversity through inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities.
• Make the Most of our Global Organization: Network with other new co-workers within your first 30 days through our onboarding program.
• Connect with Your Community: Participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives.

Don't meet every single requirement? Apply anyway.

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