Digital Advertising Specialist

Job Title Digital Advertising Specialist Location Cincinnati, OH (Remote – Candidates within commuting distance of Cincinnati strongly preferred) Company Rumpke Waste & Recycling – A family‑owned leader in the waste and recycling industry. Job Summary The Digital Advertising Specialist will own Rumpke’s paid media operation, driving execution and results across the full digital customer acquisition funnel for multiple service lines and regional markets. This role reports to the Sr. Digital Marketing Manager and offers broad scope, real business impact, and close collaboration with leadership. Key Responsibilities Campaign Management & Optimization: Plan, launch, and optimize paid campaigns across Google, YouTube, Meta, LinkedIn, etc. Manage budgets, A/B testing, bid strategy, audience refinement, and creative iteration to maximize ROI and minimize CPA. Landing Pages & Full-Funnel Acquisition: Build and optimize landing pages for paid traffic, design and manage end‑to‑end acquisition funnels, and improve conversion rates through best practices. Attribution & Performance Reporting: Maintain accurate conversion tracking, UTM structures, and pixel configurations. Deliver regular performance reports with clear insights and actionable recommendations. Collaboration & Brand Standards: Partner with communications, sales, and customer service teams. Stay current on platform updates and trends. Uphold brand standards across all digital touchpoints. Perform other duties as assigned. Supervisory Responsibility None – This position does not manage employees. Required Skills & Abilities Expertise in Google Ads, YouTube Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and other major digital advertising platforms. Proficiency in conversion tracking, UTM parameters, Google Tag Manager, and campaign attribution. Strong analytical skills with experience in Google Analytics 4, Looker Studio, or equivalent reporting tools. Comfort using AI tools and marketing technology to improve efficiency, ad copy, creative testing, and reporting workflows. Excellent written and verbal communication skills. Self‑directed, highly organized, and able to manage multiple campaigns in a fast‑paced environment. Collaborative team player. Experience & Education Minimum 5 years of professional experience in digital advertising with proven results in lead generation and conversion‑focused campaigns. Experience building and optimizing landing pages (Unbounce, Instapage, Webflow, or similar). Solid understanding of full‑funnel digital marketing strategy and CRO best practices. Experience with Salesforce Marketing Cloud & Marketing Intelligence tools for campaign reporting and attribution preferred. Bachelor’s degree in Marketing, Advertising, or related field preferred. Physical Requirements Rarely: lifting/carrying/pushing/pulling up to 10 lbs. Frequently: sitting. Rarely: standing/walking. Additional Conditions Legally eligible to work in the United States. Valid driver’s license (if applicable). Must successfully complete pre‑employment testing. Must be able to read and speak English. Equal Opportunity Employer This job description is intended to describe the general nature of the work and is not an exhaustive list of responsibilities or duties. Rumpke is an equal opportunity employer. #J-18808-Ljbffr