Senior Specialist, Email Marketing

Role Description

This position will support the strategic planning and own the implementation of email marketing strategies for the American Cancer Society to create and optimize coordinated multi-channel fundraising programs and enhance customer experience. The Senior Specialist, Email Marketing is responsible for:

• Email production, execution, testing, proofreading, deployment, and reporting of email campaigns.
• Accountability for the successful and timely deployment of a high volume of emails for a variety of programs and fundraising campaigns.
• Strong project management skills with the ability to understand business needs and provide viable and innovative solutions to problems.
• Results oriented with a strong attention to detail and a combination of technical ability, email marketing experience, and collaboration skills.

This is a 100% remote role. Candidates can reside anywhere in the United States.

Qualifications

• Degree Preferred: Bachelor's Degree
• Certificate(s) or License(s): Salesforce Marketing Cloud Email Specialist certification (can be completed post hire)
• Years of experience: 5+ years of email marketing or digital marketing required
• Experience with nonprofit preferred

Requirements

• Manage email production processes, schedules, and the overall ACS email communication calendar, including managing stakeholder expectations and communicating project plans. (40%)
• Partner with cross-functional teams on the strategic planning and execution of email communication plans to achieve email marketing and business KPIs — including but not limited to meeting revenue goals, event registration, and mission content delivery. Integrate with other marketing channels and campaigns to deliver a cohesive experience to American Cancer Society constituents. (25%)
• Assist with the development and implementation of customer journeys. Track campaign effectiveness through email reporting and analysis and create an ongoing data-driven approach for continuous improvement to email communication strategies. (15%)
• Serve as in-house expert on email platform(s) and create/update training materials for local staff as needed. (Current platforms are Salesforce Marketing Cloud and Pardot.) (10%)
• Maintain expertise in marketing automation and compliance. Stay current with continuing education and certifications, monitor email and fundraising best practices, and ensure adherence to global privacy laws such as CAN-SPAM. (10%)

Benefits

• Starting rate is $72,000 to $81,000, with final candidate's relevant experience/skills considered before an offer is extended.
• Generous paid time off policy.
• Medical, dental, retirement benefits.
• Wellness programs and professional development programs to enhance staff skills.
• Further details on our benefits can be found on our careers site at: jobs.cancer.org/benefits.