DTC Performance & Growth Marketing Manager

Blueair, as part of Unilever, is a rapidly growing global brand with consumer health at its core. We believe that no matter where you live, your lifestyle, or your specific health needs, air health is vital to your wellbeing. Over the last 30 years, Blueair has built a team of creative thinkers, health enthusiasts, and innovators who are passionate about our impactful products. We are seeking to add to our entrepreneurial and dynamic culture with a DTC Performance & Growth Marketing Manager.

Position Description

The DTC Performance & Growth Marketing Manager plays a critical role in accelerating Blueair’s direct-to-consumer growth by driving a holistic, full-funnel media strategy that balances efficient acquisition with brand building and long-term customer value. This role will partner with cross-functional teams and agency partners to drive business impact through performance marketing channels including search, display, paid social, podcasts, CTV, affiliate, and emerging commerce platforms such as TikTok Shop. Success in this role requires both hands-on platform expertise and strong strategic thinking, enabling the development of integrated media strategies that drive awareness, consideration, acquisition, and retention. The Performance & Growth Marketing Manager will collaborate closely with Sales, Operations, Brand, agency partners, and Finance to ensure paid media programs align with broader business goals, product launches, and brand storytelling initiatives. This role reports to the Head of DTC, with a dotted line to the CMO.

We believe that we’re better together. Our team is hybrid and requires applicants for this role to live commuting distance from Blueair’s NYC office (Mid Town West) and be in-office Tuesday-Thursday. Applicants must currently reside in (New York, New Jersey or Connecticut).

At Blueair you’ll be part of a global team with creative minds collaborating from around the world. We work across time zones, so some flexibility in working hours is part of the adventure. It’s a chance to connect with passionate teammates worldwide, gain diverse perspectives, and help build a brand that resonates across cultures.

Responsibilities and Functions

• Develop and execute full-funnel media strategies across paid search, social, display, CTV, podcasts, affiliate, and emerging platforms to drive both brand awareness and DTC revenue growth.

• Own end-to-end management of paid media campaigns across Meta, Google, YouTube, TikTok, and emerging platforms, working closely with agency partners to optimize performance and scale high-impact channels.

• Lead the exploration and scaling of social commerce opportunities, including TikTok Shop, creator partnerships, and shoppable media formats to drive incremental revenue and reach new audiences.

• Strategically allocate marketing investment across channels to drive topline revenue growth while maintaining CAC efficiency and maximizing lifetime value (LTV).

• Lead creative strategy across performance channels, partnering with internal creative teams and external agencies to develop high-impact, customer-centric assets that build brand awareness while driving conversion. Ensure channel-specific learnings inform future campaigns and brand storytelling.

• Leverage data and performance insights to identify growth opportunities, measure campaign effectiveness, and optimize marketing investments. Track performance against DTC growth targets and marketing OKRs.

• Develop and execute a structured testing roadmap across channels, creative, audiences, and landing experiences to continuously improve conversion rate, CTR, CAC, and ROAS.

• Evaluate and implement new tools, platforms, and media opportunities that enhance paid performance, attribution, measurement, and customer acquisition, with a focus on emerging channels and social commerce.

• Partner with Marketing, Sales, Brand, and Operations teams to ensure paid programs support product launches, integrated campaigns, and broader brand initiatives. Work cross-functionally with Finance and leadership to align marketing investments with business objectives.

Skills & Qualifications

Must-Haves

• Bachelor’s degree in Marketing, Business, Analytics, or related field

• 5–8+ years of experience driving performance marketing for DTC or e-commerce brands, with clear ownership of business outcomes

• Proven success scaling multi-channel paid media programs (Meta, Google, TikTok) with strong results across CAC, ROAS, and customer lifetime value

• Experience building and executing full-funnel strategies that balance efficient acquisition with long-term brand growth

• Demonstrated ability to manage and optimize seven-figure+ media budgets, making thoughtful trade-offs across channels

• Strong analytical mindset with fluency in performance data, attribution, and measurement, and the ability to turn insights into action

• Experience designing and leading structured testing programs across creative, audiences, and on-site experiences

• Deep understanding of the DTC customer journey, including conversion, retention, and lifecycle dynamics

• Ability to effectively partner with agency teams and cross-functional stakeholders to drive meaningful business impact

• Clear and thoughtful communicator, comfortable sharing insights and influencing decisions at senior levels

• A proactive, test-and-learn mindset with curiosity for new growth opportunities

Nice-to-Haves

• Experience supporting or scaling a high-growth DTC brand

• Expertise in Shopify, Google Analytics and Daasity

• Exposure to emerging channels and formats such as TikTok Shop, CTV, podcasts, or affiliate

• Interest in social commerce and creator-led strategies

• Background in consumer-focused categories (home, wellness, lifestyle, CPG)

Pay: The base salary pay range for this position is $105,000 to $135,000 per year. Blueair takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Bonus: This position is bonus eligible.

Benefits: Blueair employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but not limited to, health insurance (medical, dental and vision), 401K with company match, parental leave, sick leave, paid vacation and holidays, as well as access to numerous additional perks and benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Blueair is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability.

Blueair is managing this search directly and is not partnering with external staffing agencies for this role. We kindly ask that agencies refrain from contacting our team regarding this position.

Unsolicited resumes or candidate profiles submitted without a signed agreement in place will not be eligible for placement fees and will be considered the property of Blueair.

#LI-Hybrid