VP of Performance Marketing (DTC Jewelry)

Company Description


Our client is a high-growth direct-to-consumer (DTC) online jewelry brand with sales in the nine-digit range. They are a digitally-native company committed to innovative marketing strategies and continuous performance optimization. The organization prides itself on its dynamic, data-driven approach to customer acquisition and brand growth.

Objective of the Role


The VP of Performance Marketing will be a strategic leader responsible for developing and executing comprehensive digital marketing strategies that drive customer acquisition, revenue growth, and marketing efficiency. This role requires a hands-on executive who can manage substantial media budgets and transform data insights into actionable growth initiatives.

Ideal Profile


Our client seeks a sophisticated performance marketing executive with:

• A proven track record of leading digital marketing strategies in high-growth DTC environments
• Deep expertise in paid media channels and e-commerce marketing
• Exceptional analytical skills with the ability to derive meaningful insights from complex data sets
• A entrepreneurial mindset and demonstrated experience scaling marketing programs
• Strong leadership capabilities with excellent communication and collaboration skills

Responsibilities


The VP of Performance Marketing will:

• Develop and implement comprehensive performance marketing strategies across paid media channels
• Manage and optimize large-scale media budgets on platforms like Google, Meta, and other digital advertising ecosystems
• Design and execute multi-channel acquisition campaigns with a focus on efficiency and scalability
• Conduct continuous testing and optimization of marketing campaigns, creative assets, and messaging
• Collaborate closely with cross-functional teams, including creative, email/SMS, and product teams
• Identify and evaluate new customer acquisition channels and opportunities
• Build and maintain strategic vendor and partner relationships
• Create detailed performance reports and present strategic recommendations to executive leadership
• Drive innovation in creative production and marketing messaging

Requirements

Professional Experience

• 6+ years of performance marketing leadership in DTC e-commerce
• Proven expertise in media buying on Meta, Google, and other digital platforms
• Comprehensive knowledge of programmatic advertising, affiliate marketing, and lifecycle marketing channels
• Experience with advanced analytics, A/B testing, and multi-source data aggregation
• Prior startup experience highly preferred
• Appreciated previous experience: Aurate, BaubleBar, Blue Nile, Brilliant Earth, Catbird, Dorsey, Gemist, Gorjana, James Allen, Jean Dousset, Kendra Scott, Mejuri, Missoma, Monica Vinader, Oro, Rellery, Ring Concierge, Soko, Stone and Strand, The Clear Cut, Vrai, With Clarity
• Appreciated previous titles: VP of Marketing, CMO, Chief Marketing Officer, VP of Digital Marketing

Skills and Competencies

• Exceptional data analysis and strategic planning abilities
• Proficiency in marketing technology and analytics tools
• Strong project management and prioritization skills
• Ability to thrive in a fast-paced, results-driven environment
• Advanced communication and interpersonal skills
• Goal-oriented with a commitment to continuous learning and improvement

This role offers an exceptional opportunity for a high-caliber performance marketing executive to drive significant growth in a dynamic, digital-first organization.