Lifecycle Marketing Manager
Full-time
RunwayML
We are hiring a Lifecycle Marketing Manager to own and improve how Runway communicates with users across email and other lifecycle channels. This person will be responsible for building, executing, and optimizing campaigns that help users get more value from Runway, including onboarding, activation, product education, feature adoption, retention, monetization, and re-engagement. This person understands how lifecycle marketing supports both user experience and business outcomes, and you can turn product updates, audience insights, and performance data into clear, effective campaigns.
This is a hands-on role for someone who is both strategic and executional. You should be comfortable writing briefs, building segments, coordinating campaign execution, analyzing performance, and identifying opportunities to improve the user journey. You will work closely with growth, product marketing, product, and creative teams to make sure the right users receive the right messages at the right moments.
What you’ll do
- Own the day-to-day execution and optimization of Runway’s lifecycle marketing programs, with an initial focus on email
- Build, QA, schedule, and launch lifecycle campaigns across onboarding, activation, product education, feature adoption, retention, re-engagement, and monetization
- Partner with product marketing and product teams to translate launches, product updates, and new capabilities into clear lifecycle campaigns
- Develop audience segments based on channels, user behavior, lifecycle stage, product usage, plan type, persona, and engagement
- Analyze campaign performance and share clear recommendations on what is working, what is not, and what should be tested next
- Run A/B tests across messaging, subject lines, creative, segmentation, timing, cadence, and calls to action
- Partner with creative and content teams to brief assets needed for lifecycle campaigns
- Work with growth and data teams to improve reporting around email performance, activation, retention, conversion, and downstream business impact
- Support lifecycle communications around product launches, feature releases, events, community initiatives, creator programs, and key marketing moments
What We’re Looking For
- 3–6 years of experience in lifecycle marketing, CRM, email marketing, growth marketing, or a related role
- Experience building and executing email or lifecycle campaigns in a fast-moving consumer, prosumer, SaaS, marketplace, creative, or technology environment
- Strong understanding of lifecycle marketing fundamentals, including onboarding, activation, retention, re-engagement, monetization, segmentation, and experimentation
- Hands-on experience with email, CRM, lifecycle, or marketing automation tools
- Comfort working with user segments, campaign logic, behavioral triggers, and performance reporting
- Ability to analyze campaign performance and translate data into clear recommendations
- Strong project management skills and comfort managing multiple campaigns, stakeholders, timelines, and dependencies at once
Vacancy posted a month ago
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