PR & Content Manager

Job Description

Job Description

Shaping the Future of Lending

With 30 years of fintech leadership, Origence empowers credit unions with innovative SaaS lending solutions that make lending more accessible, efficient, and competitive. We invest in our people and foster a culture of innovation, ownership, and continuous improvement. As we help shape the future of lending, we're leveraging AI to enhance the way we work and create value for our clients, and we're seeking individuals who are excited by emerging technologies and eager to use them responsibly to solve problems and drive impact.

The PR & Content Manager is responsible for the strategic planning and management of public relations and content marketing activities for CU Direct and its brands. This individual ensures that all PR and communication activities support. corporate and thought leader initiatives and are in alignment with the annual marketing plan.

The Origence Mindset

At Origence, we are self-aware, adaptable, and relentlessly focused on creating meaningful impact. We think like owners, embrace complexity and ambiguity, challenge conventional thinking, and continuously pursue smarter, more effective ways to solve problems and advance the business. If this mindset reflects who you are, you may be exactly who we're looking for.

How You'll Contribute:

Public Relations/Media Management

• Develop a media relations strategy, seeking high-level placements in print, broadcast, and online media
• Plan and execute public relations initiatives that builds and nurtures a favorable public image for CU Direct within multiple vertical markets
• Build, manage, and maintain media relationships to represent CU Direct and gain positive media exposure
• Create press releases and other media-related correspondence
• Maintain PR/News pages on corporate and brand websites
• Identify and train appropriate staff for media interviews
• Monitor and report performance data for all PR activities
• Manage annual public relations budget in alignment with marketing budget
• Provide regularly scheduled reporting and monthly presentations to management

Content Creation Management

• Work closely with marketing team to develop a content strategy that aligns with marketing goals and drives high engagement.
• Plan and execute content initiatives including blog articles, case studies, white papers, editorials, and other forms of owned media that positions CU Direct as a thought-leader in multiple vertical markets.
• Develop and manage a content calendar to ensure regular content throughout the year.
• Keep up to date with industry best practice and monitor content activities of competitor websites.
• Track web analytics to ascertain engagement levels and evaluate the impact of content to continuously improve engagement strategy.
• Manage and nurture outsource content writers to create impactful and accurate content across multiple channels

Blog & Social Media Support

• Work with digital marketing writer to monitor social media and online conversations, and respond with appropriate messaging.
• Repurpose content for social media and blog.
• Work closely with marketing team to develop blog strategy that aligns with digital marketing goals (SEO, SEM)

What Makes You a Great Fit:

Education

• B.A degree in Journalism, Marketing, Public Relations, Digital Media, or Communications

Experience

• Five + years public relations experience
• Three to four years’ experience writing digital content for a large agency or

Your Strengths & Expertise

• In-depth knowledge of public relations and corporate communications
• Excellent written and verbal communication skills
• Ability to lead creation of regular publications
• Ability to develop strong relationships with media and gain media attention through those relationships
• Self-motivated, detail oriented, and meet deadlines with strong project management skills
• Ability to develop written content across multiple mediums
• Successful media-pitching skills
• Excellent copyediting, proofreading, and grammar skills
• Adept at keyword placement and SEO best practices
• A familiarity with HubSpot, WordPress, Google Analytics, and Hootsuite digital platforms
• Strong team player with ability to manage resources without direct reporting relationship

Bring your ideas, your curiosity, and your unique perspective. We'll provide the opportunities, tools, and support to help you succeed.

How We Invest in You:

• 401(k) with 8% Company Match
• Flexible Work Environment
• Competitive Paid Time Off
• Tuition Reimbursement & Education Benefits
• Comprehensive Health & Wellness Benefits
• Microsoft Copilot and AI-Enabled Tools
• Continuous Learning & Development Opportunities
• A culture of connection, celebration, and growth through employee-driven programs, company events, holiday celebrations (Star Wars Day), monthly town halls, quarterly company meetings, and team traditions like Bring Your Kid to Work Day

Recognizing Your Impact

The starting salary range for this full-time position in (location) is $99,400 - $124,300 per year. We offer competitive compensation designed to recognize the value, experience, and contributions each team member brings to Origence. Base pay is determined by factors including experience, geographic location, and internal equity, and eligible positions may participate in our annual bonus program.

Origence is an equal opportunity employer. All recruitment, hiring, training, compensation, benefits, discipline, and other terms and conditions of employment will be based upon an individuals’ qualifications regardless of race, religion, color, sex, gender identity, sexual orientation, national origin, ancestry, military service, marital status, pregnancy, age, protected medical condition, genetic information, disability or any other category protected by federal, state or local law.