Product Marketing Manager

Product Marketing Manager Bring your curiosity to work as our next Product Marketing Manager . This role drives profitable growth and market share for the assigned product portfolio across North America, including the United States and Canada. The position reports directly to the Vice President / Business Line Manager and collaborates cross‑functionally with Sales, Marketing, Customer Service, Logistics, Product Management, and Operations teams throughout North America. Short Description In the Product Marketing Manager role, you will work closely with Regional Sales Managers, Business Development Managers, National Account Managers, customers, dealers, and Product Companies to identify growth opportunities, develop market strategies, and expand our presence across key industries and channels. You will actively pursue the development of dedicated dealers, specialty channels, strategic partnerships, and new business opportunities. In partnership with Divisional Marketing and Product Companies, you will help define future product requirements, influence product roadmaps, and ensure our portfolio remains competitive and aligned with customer needs. Day‑to‑Day Responsibilities Business Development & Market Growth (60%) Own and execute the go‑to‑market strategy for the assigned product portfolio across North America. Develop and manage dealer networks, distribution channels, strategic partnerships, and specialty market channels. Identify, prioritize, and pursue new business opportunities, key accounts, OEMs, and emerging market segments. Support Regional Sales Managers and Business Development Managers in securing strategic opportunities and closing complex deals. Develop market penetration plans to increase revenue, market share, and profitability. Conduct customer visits, site assessments, product demonstrations, and technical consultations to support sales growth. Lead business development initiatives from opportunity identification through execution and commercialization. Monitor market trends, competitive activity, customer needs, and industry developments to identify growth opportunities. Build and maintain strong relationships with customers, dealers, consultants, contractors, and industry influencers. Support pricing strategies, value proposition development, and competitive positioning. Drive aftermarket growth opportunities, including service, parts, accessories, and lifecycle solutions. Product Management & Portfolio Development (30%) Act as the product champion for the assigned portfolio throughout the product lifecycle, define safety stock and manage inventory to avoid aging stock. Develop and execute product launch plans, market introduction strategies, market plan and growth initiatives in collaboration with Marketing Communication. Partner with Product Companies to define product requirements, customer needs, competitive gaps, and future portfolio direction. Collect and communicate Voice of Customer (VOC) feedback to support product improvements and innovation. Develop sales tools, presentations, value calculators, marketing collateral, and competitive positioning materials. Train and enable the sales organization, dealer network, and key channel partners on products, applications, and market positioning. Support the development of annual business plans, growth strategies, and product roadmaps. Ensure all marketing materials and communications align with Atlas Copco branding standards and messaging guidelines. Lead competitive analysis and market intelligence activities to strengthen portfolio positioning. Support cross‑selling initiatives and portfolio expansion opportunities across business lines. Business Analytics & Reporting (10%) Analyze market trends, customer segments, industry developments, and competitive activity, using C4C. Monitor and report monthly and quarterly on revenue, profitability, market share, and key business KPIs. Track growth initiatives, measure execution effectiveness, communicate results, and recommend corrective actions to ensure achievement of business objectives. Develop business cases and financial analyses to support investment and growth decisions. Prepare monthly, quarterly, and annual business reviews for management. Support forecasting, budgeting, and strategic planning activities. Assist the Business Line Manager in preparing executive presentations and divisional reports. Track key performance indicators (KPIs) and recommend corrective actions when required. Skills and Experience 5 years of sales and marketing experience in the portable industrial equipment market segment and/or equivalent combination of education and experience. Specific knowledge of and experience working in the U.S. portable industrial equipment business. A solid understanding of the sales process of Atlas Copco portable industrial equipment products and their applications. Proven experience in project management. Excellent business analysis, planning, and organizing skills. Knowledge of the Power and Light product range. Experience dealing with aftermarket products is an asset. Proven business analysis and motivational presentation skills. Previous experience of sales territory and channel management. Previous experience with generators and light towers. Excellent written and oral communication skills. Computer literate (SAP, C4C, Microsoft Office, etc.) and strong knowledge of Excel and PowerPoint would be an asset. Fluency in both English and French is an asset. Positive attitude and willingness to troubleshoot and problem solve any technical or commercial related product issues. Assertive, result-oriented team player with strong interpersonal and communication skills. Travel within Canada and USA is required (estimated 50‑75%), as well as the ability to travel internationally as required (EU). Able to work unsupervised, independently and as part of a team. Self-motivated and able to work under time constraints. Education College or university degree in business, engineering, or a related field, or equivalent combination of education and experience. Travel Travel within USA and Canada is required (estimated 50%), as well as the ability to travel internationally as required (EU estimated at 5%). Supervisory Responsibilities This position has no supervisory responsibilities. Compensation and Benefits Competitive wages and a world‑class benefits package including medical, dental, and vision insurance, company‑paid life, short and long‑term disability insurance, generous paid time off, and 401(k) matching and automatic company contribution. Equal Opportunity Employer Power Technique North America LLC is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions are based on business needs, job requirements and individual qualifications without regard to race, color, religion or belief, national, social or ethnic origin, sex, age, physical disability, mental disability, HIV status, sexual orientation, gender identity and expression, marital status, civic or parental status, military service, familial medical history, or any other status protected by the laws where we operate. Accommodation If you need reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to View email address on click.appcast.io or call View phone number on click.appcast.io. Reasonable accommodation requests will be considered on a case‑by‑case basis. Location and Working Arrangement This role offers a hybrid working arrangement, allowing you to split your time between working remotely and being on‑site at our Customer Center in Rock Hill, South Carolina, US. #J-18808-Ljbffr